Senior Software Engineering Manager (Group)/ Vice President

Executive

Led a re-architect and migration initiative to modernize Global Distribution
Intelligence platforms using hybrid cloud architecture leveraging Amazon AWS
• Spearheaded a cross-organizational effort to architect and implement the first Master
Data Management initiative at T. Rowe Price in support of a critical enterprise CRM
initiative
• Heads the Global Distribution Sales Enablement program. Responsible for
implementation of a robust a global CRM/Salesforce integration strategy. Involved in strategy, planning, and architecture for this program.
• Heads the Global Distribution Marketing Enablement program. Responsible for
technology strategy, budget, architecture, and implementation of Seismic as an
enterprise digital content management platform.
• Heads the Lead to Revenue technology implementation. Responsible for
implementation of a closed loop marketing automation solution integrating Global
Distribution Intelligence Platform, CRM/Salesforce, and Adobe Marketing Cloud.
• Led the definition of an outsourcing strategy for application development and maintenance demonstrative a save of $10m+ over 5 years
• Led the implementation of Tableau and Alteryx analytical platform on AWS and enabled mobile access in support of self-service BI and "mobile first" BI strategy at T.
Rowe Price
• Partnered with enterprise architecture and emerging technologies organization to pilot
and implement Robotics Process Automation (RPA) solution in the operations
organization in support of a global operational efficiency initiative
• Led the operationalization of data quality solutions for the Distribution Data domain.
Responsible for delivering a global data quality framework, with a focus on
organization, policies and standards, principles, governance metrics, processes, related
tools and data architecture, in line with larger enterprise
• Led efforts to define and execute the End User Computing Controls Framework for
self-service BI solutions as part of the Enterprise Data Governance initiative
• Contributed thought leadership in advanced analytics efforts to score and segment
advisors using behavioral models, identify top 250 clients by channel, next best product
offer, and factors driving propensity to buy
• Partnered with C-Level executives and senior business leaders to enable visibility in the sales and marketing related metrics for the Distribution organization by implementing a
robust and scalable technology platform stack
• Promoted a data governance strategy across the organization in an effort to align metrics
and communicate data changes across reporting, the data warehouse and CRM
(Salesforce).  Operationalized Data Quality.
• Architected complex systems and built technology agnostic data and analytical platform
that is highly scalable and supports rapid delivery of insights for critical decision making
• Early adopter and change agent for Agile transformation and DevOps practices in data,
analytics, operations space
• Built a talented team of engineers, technical managers, analysts, solutions architects that
is geographically and functionally distributed to provide delivery excellence and encourage diversity in technical and operational thought leadership

Designed and developed the portal for online auto classifieds. The portal was developed using
.NET 2.0, SQL Server 2005, Atlas Framework.
• Lead the effort to design the architecture for portal.
• Define modules for selling and buying vehicles, uploading inventory from third-party
providers, reporting, and used Atlas framework to provide AJAX capabilities.
• Designed the SQL Server 2005 database and SSIS packages for automatic job
scheduling.
• Payment module integration with Authorize.NET. Created reusable CC processing classes
to work across multiple gateways.
• orders systems, profiles system, and marketing system of Commerce Server 2007

Technical Architect

Find out detailed information about Prathibha Prabakaran, Senior Software Engineering Manager (Group)/ Vice President 

Prathibha Prabakaran: Senior Software Engineering Manager (Group)/ Vice President

Prathibha Prabakaran