Tammi Smith: Senior Brand Manager in Atlanta, GA

• Directly responsible for P&L ($90M/net); base business and new product development. • Led partnership and product development of exclusive licensing agreement with Trolls (DreamWorks) to drive distribution expansion and share growth across. • Reduced product cost by 4.5% and increased gross margin by four points by leading the redesign of the top ten styling product collections. • Collaborate with agency partners to develop and execute annual marketing plans, this includes: agency briefing, budget management, creative development and refinement, and metric tracking. • Led the development of seasonal updates with global suppliers (primarily Asia), which includes; product cost negotiation, annual planning, specification development and product approval. • Partner with sales and trade organization to develop customer specific growth plans for all major customers. • Led the cross functional team responsible for driving V

• Led the development and execution of the Goody rebrand from insights, creative development, consumer testing and execution (supply chain and customer execution). Resulting in a 5% increase in POS. • Increased share with in the category by utilizing category data, consumer insights and market trends to optimize annual product reset. • Developed three to five year innovation funnel by utilizing market analysis (IRI, POS, and Panel Data), competitive landscape and consumer insights to deliver against strategic goals and share growth. • Led concept development and consumer testing to drive new product development. • Led development and execution pricing strategy for new product launches to drive maximum profitability while maintaining market competitiveness. • Develop, maintain and track annual budget to support strategic growth plans.

• Full P&L responsibility ($60M/net); base business and new product launches. • Increased forecast accuracy from 87% to 95% by leading the development of 18 month rolling forecast for all new product launches, while maintain monthly review with cross functional team. • Led 27% increase in sales and 20% growth in gross margin by leading new product development through consumer driven innovation process and across multi-functional teams. • Led development and execution of integrated marketing plan utilizing target consumer insights to drive communication vehicles through to multi-channel retail execution. • Led product development across three North America manufacturing facilities, which included product refinement, testing and execution to drive consistency and maximum profitability.

• Drove an average of 18% increase in sales by leading the integrated product launches from demand marketing through trade marketing for Sharpie, Sharpie Accent, and Expo. • Developed and implemented brand essence guidelines for Sharpie and Paper Mate to drive effective creative development and maintain brand integrity across all communication vehicles. • Reduced cost by 13% by successfully implemented a new marketing service model; multiple agency partners to achieve cost savings while leveraging partner’s key expertise. • Managed agency partnerships; partner selection, daily contact, project scope, timing and integrated budgets.

• Manage a multi branded, complex dealer network account worth $5 million. • Direct multiple projects concurrently while engaging in cross-functional teams to drive the client’s key objectives and sales growth. • Managed account retainer and individual project based budgets.

• Led implementation of communication material for global launches; products, programs, tools, and service tools. • Participate on the global trademark committee; assist in maintaining of global trademark budget, facilitate trademark request for new product launches.

• Marketing Assistant

• Graphic Designer