Quentin Desreux: Merchandiser Quechua Footwear in Shanghai, 31

• Build a clear and profitable offer for AW16 (products, price scale, layout) • Prepare the range structure for the next 3 years • Regularly update local merchandising solutions • Contribute to create the same offer online & offline

• Understood current brand perceptions within each sales channels • Identified specific brand drivers for Oakley in China • Gave recommendations on how to align the business (strong focus on digital marketing/socially earned media and retail branding)

• Managed a team of 3 • Drove sales growth • Performed sales data analysis and wrote KPI report • Monitored inventory levels • Delivered industry-leading customer service

• Worked as a sales assistant for D&G Men’s store in Paris • Was regularly ranked among the shop best sellers

In-store brands: Oakley, Ray-Ban, Cartier, Chanel, Tom Ford, Prada • Advised customers • Managed the store’s merchandising, inventory & orders

Artists: Paolo Nutini, Röyksopp, The Script, Bullet For My Valentine, Gavin DeGraw… • Built marketing & online communication strategies for french & international clients • Set up strategic plans to gain and retain customers • Carefully watched and analysed KPIs

• Launched a weekly digital newsletter • Built a communication plan (website, press release, emailing) • Forecasted sales