Raeleen Maraszek: Marketing Consultant in Anaheim, CA

Assists in development of new hair care products, working with Marketing, Research & Development, Creative, and Packaging teams on formula, package, design, and copy. Helps create and deliver promotions and marketing materials. Provides marketing research and sales data and analysis.

Assisted in development of new hair care and styling lines and products, working with Marketing, Research & Development, Regulatory, Creative, Packaging, and Manufacturing teams on formula, package, design, and copy. Helped create and deliver promotions and marketing materials. Provided marketing research and sales data and analysis. • Managed complete brand restage of Senscience, a luxury hair care and styling line that includes over 50 products. • Carried out Marketing duties in product development for Proformance, a new hair care and styling range for men. • Handled Marketing tasks in product planning process for 20+ new products in various brands.

Coordinated and tracked new product initiatives. Helped create and deliver promotions and marketing materials. Provided sales data and analysis. Coordinated meetings and sales conferences. • Managed product development for Structure, a new youth-oriented, edgy hair styling range, and helped launch brand in less than one year. • Carried out Marketing duties in product development for Cliniscalp, a new hair care brand for thinning hair.

Supported International Marketing Department in executing marketing plans and programs. • Efficiently administered quarterly promotional mailings to Asia, Oceania, and Latin America customers. • Independently handled field and distributor requests for digital files, product samples, POP materials, and literature. • Voluntarily took over some responsibilities of Marketing Manager while position was vacant.

Provided marketing support to branches and financial representatives. Assisted in development and distribution of marketing collateral. Gave administrative assistance to marketing team. • Coordinated updating, printing, and delivery of external communications such as brochures, displays, and fliers. • Wrote and edited articles for Report Card, the credit union’s external monthly newsletter. • Voluntarily took over some responsibilities of PR/Communications Specialist while she was on medical leave of absence, ensuring that department continued to operate smoothly.

Provided administrative and event support to marketing department. • Helped coordinate and run Retirement Forum, a retirement planning educational event for school employees.