Rick Thrasher: Account Planning / Management / Business Development

Plan and manage Johnson Controls Global Mobile Marketing initiatives: developed marketing and sales training tablet and phone apps and rolled out to 12 countries and 9 languages for iOS and Android devices. Solid understanding of batteries and value proposition for AGM / Gel. • Account management, brand positioning and relaunch of Equipment Depot: (award winning rebrand campaign and complete company repositioning & website: www.eqdepot.com • Re-brand and launch new USC Language Academy website, promoted via paid programmatic & Facebook advertising: www.international.usc.edu • Re-brand and company positioning iBASEt, a technology company: www.ibaset.com • Linear TV Media Placement for Burlington Store Openings in 300 Markets (local spot buys on major networks) • Programmatic and PPC buys for University of Southern California • Knowledgeable on advertising and AdTech trends, news, and direction particularly across attribution and omni-channel optimization • Familiar with SalesForce, Zoho CRM

• Business planning, branding and marketing consultation. • Project management and tactical execution. • Start up marketing plans and programs for speed to market execution. • Traditional / Digital Media placement

Mobile & Digital Marketing • Managed two major accounts: Toyota Motor Sales (Toyota U.S.) & Alcon Medical. • Strategic planning and management of high profile mobile / digital projects for B2B and B2C projects. • Developed and implemented dealer and consumer mobile iOS and Tablet solutions to connect consumers to dealers and the OEM in phase I of a national digital / mobile strategy for Toyota.

• Raised $500k private equity for 10% share & $20 MM credit line for growth. • Developed and launched unique line of specialty coffee for retail sale. • Developed product line and all branding components: packaging, web site, point of purchase, PR and all relevant points of contact with the company and products. • Managed corporate structure, financials and operations. • Successful pilot in 95 Albertsons stores in Southern California and Nevada as well as internet sales. • Sold interest in September 2009.

• Co-Founded award winning creative boutique in Costa Mesa CA: 15 employees. • Personal emphasis on business development, account planning • Client roster included Fatburger Restaurants, Fleetwood Motor Homes, Kelley Blue Book, Autobytel, Line-X Bed Liners and Coatings, SnugTop, La Salsa Restaurants, Orange County Business Journal, Experian Credit Services. • Grew Kelley Blue Book On-line dealer advertising by 500% in first year of new campaign • Fleetwood RV: Increased page count, size and overall brand impact of dealer materials while reducing cost through careful dealer analysis and printing controls. Members OC AMA, Adclub.

Security / DRM dot.com start up held multiple positions and roles. • orts with our alliance partner EDS (Electronic Data Systems). • Developed forward business models in banking, entertainment (content /digital rights management & monetization, digital security, and high level encrypted security for government.

Responsible for the management of key clients and growth of this creative boutique in Orange County, managing PIP Printing and New Horizons Computer Learning Centers. • Presented at national franchise sales and marketing meetings, significant franchisee exposure. • Increase franchisee participation in co-op programs and local store marketing, increasing overall ad budget by 7% and franchise sales 5%.

• Responsible for the roll out of 30+ video games for Nintendo, Sega, Playstation. • Developed marketing plans, performed sales forecasting, structured budgets. • Led the internal and external creative teams in campaign development. • Planned and managed media placement and corresponding rate negotiations. • Directed package design, in store promotions, POP, retailer incentive programs, as well as special events and public relations for these products. • Launched most successful simulation game, Virtual Pool which is still selling today Other • California native, surfer, swimmer, beach lifeguard and rescue boat crew member • Computer skills: Proficient with MS Office, SalesForce, CRM, Google, Facebook. Flurry