Robert Ronis: VP Sales in fogelsville, PA

Exceptional leader with talent selling design, quality and value during 15 years’ in the tool/knife/flashlight manufacturing industry. Concentrating in automotive/hardware/sporting goods and discount retailers. Proven revenue generator of 100+% in all new product lines. Adept at business-to-business sales and negotiations with decision makers at many levels. Demonstrated ability to build new territories and expand opportunities within existing client base, including new channels, by establishing the brand identity and image in order to repositioning an 80 years old company as an industry leader.

Charged with building and closing key account relationships for this national retailer of recorded music and video products during the Internet boom of the 90’s. Key Accomplishments: • Identified niche, underserved pockets of the target market and developed the transition strategy from a single low profit margin product line to an entirely new products line with much higher profit margins while maintaining the level of sales volume. This generated substantial increases in annual revenues. • Assisted one of the first retailers to successfully launch DVD sales that produced a higher profit margin, reduced dependence on the diminishing CD/tape product line, and also introduced sales oft eh new writable CD-ROMS.