Robin Farkas: Head of global business development in Carlsbad, CA
Robin Farkas

Head of global business development
Carlsbad | United States
Skills
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Interests
Skateboarding
Surfing
Wakeboarding
Summary
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Activity
Projects
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Work experience
BTD Global Distribution
Head of global business development | 05/2015 - Current
• Establishment and general management of the US branch of BTD
• Establishment of overall European distribution partner network for US brands
• Organization of overall European sales and distribution of US brands
• Organization of US sales and distribution of European brands
• Development of fast-track market access strategies (EU to US, US to EU)
• Preparation of yearly strategic business plans and budgets
• Collecting new product leads and preparing market access plans
• New business acquisition and preparation of distribution agreements
• Planning and executing local sales and marketing/PR strategies and campaigns
• Product and brand management of existing product portfolio
• Coordinating local CRM and sales force effectiveness projects and activities
• Managing local product registrations, licenses and regulatory affairs
• Networking with local wholesalers, pharmacy chains and trade partners
• Preparation of market researches, price sensitivity tests and product launches
• Full P&L and financial management responsibility
• Direct reports: 6 FTEs - including sales, marketing and logistics
BTD Global Distribution
Operational Managing Director | 05/2015 - 04/2017
(interim)
• General management of local Hungarian commercial and business operations
• Preparation of yearly budget and business plan for the local Board
• M&A management, preparation for due diligence, VC funding and acquisition
• Overall re-branding and re-launch of the brand
• Overall coordination and management of local business operations
• Headhunting, selection, hiring and on-boarding new colleagues
• HR management, coordination of all local activities (14 FTEs)
• Preparation, implementation and execution of local sales strategy
• Training and coaching the local sales team
• Preparation and execution of local marketing communications strategy
• Managing customers service and CRM activities
• Direct reports: 14 FTEs - including sales, marketing and customer service
Monsanto
Marketing Manager HU/SRB/HR/SI | 09/2014 - 05/2015
• Full P&L responsibility in the countries
• Defining short- and long-term business and marketing strategies
• Developing, implementing and tracking annual marketing/tactical plans
• Leading the development of the long-term and mid-term branding of DEKALB
• Defining and implementing customer touch-points and promotional activities
• Coordination of implementation with local marketing and commercial teams
• Monitoring market trends, collecting market intelligence in all countries
• Owner of LRP (Long-Range Planning) and annual budgeting of market funding
• Supervisor of SG&A Marketing Projects for marketing strategy implementation
• Monitoring sales campaigns with Business Analysts and Seeds Supply
• Owner of route-to-market strategy in cooperation with Country Sales Leads
• Defining Commercial Policy in all countries in cooperation with Sales Leads
Monsanto
Marketing Manager SRB/HR/SI | 10/2012 - 09/2014
CRM Manager for EAST area
Monsanto
Marketing Manager Serbia/Croatia/Slovenia:
• Full P&L responsibility in the three countries
• Marketing responsibilities for DEKALB global corn and oilseed rape brand
• Coordination of the implementation with local marketing/commercial teams
• Defining optimal product portfolio and product advancement (RPM)
• Direct control of country marketing budgets and annual commercial policy
CRM Manager for Monsanto EAST area:
• Development of CRM functionalities and reporting in overall EAST region
• Countries: Albania, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine
• Roll-out and implementation of salesforce.com (SFDC) system in EAST area
• Responsibility for CRM database process update and data protection
Other initiatives/projects/responsibilities:
• Head of EAST regional web-strategy (EMEA level, coop. with WEST area)
• EAST regional eTools strategy coordination (EMEA level, coop. with WEST)
• Management of EMEA "LINX" Leadership Network branding and marketing
Cord Blood Centre Group (CBC)
Country Manager / Sales and Marketing Director | 01/2012 - 10/2012
(interim)
• General management of local Hungarian branch of CBC Group
• Overall management of local sales/marketing activities
• Financial planning / management of local business activities
• Planning and execution of local sales force effectiveness programs
• Direct reports - 12 FTEs - incl. sales and marketing team + call centre
Activate Hungary Ltd
Senior Consultant - Pharma Industry Specialist | 07/2011 - 10/2012
(contracted)
• Marketing and sales strategic consulting, new product launches
(OTC and consumer healthcare market players)
• Pharma sales skills and pharmacist trainings development
(Hungarian Pharma and OTC market players)
Bio-Tech Distributions Ltd
Managing Partner | 07/2011 - 10/2012
(interim)
• General organizational and administrative management
• Full P&L responsibility and financial management
• Development and implementation of strategic business plans
• Market access and local business development management
• Acquisition of new distribution partners and new products
Merck Consumer Health Care
Business Unit Manager | 06/2003 - 06/2011
Global strategic marketing projects coordinator
Merck Consumer Health Care - Hungary
• Overall business unit management with full P&L responsibility
• Lead CH BU with 16 FTEs and a yearly turnover at 10 Mio EUR
• Prepare business and marketing plans for the business unit
• Coordinate implementation of marketing and sales strategies
• Global strategic marketing projects: Nasivin international TV campaign, Flexagil international social media campaign, Femibion HCP campaign
Merck Consumer Health Care
Area Manager - South East Europe | 10/2009 - 01/2011
- Region EMEA
• Regional responsibilities parallel to local CH BUM position
• 9 countries: Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Macedonia, Albania
• Definition of CH SEE business and marketing strategies
• Overlook and control CH activities in SEE countries
• Developing marketing strategies for CH strategic brands
HUMET Pharmaceutical Research and Development Plc
Marketing and sales director | 09/2001 - 05/2003
Consulate of the Republic of the Gambia in Hungary
Managing partner | 01/1998 - 09/2001
Consulate of the Republic of the Gambia in Hungary
First Secretary to the Consul General | 01/1998 - 09/2001
Education history
ESSCA Angers
BA | 1992 - 1995
University of Economic Sciences
BA | 1992 - 1995
University of Lincolnshire and Humberside
MBA | 1997 - 2001
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