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Robin Farkas: Head of global business development in Carlsbad, CA

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Robin Farkas

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Head of global business development
Carlsbad | United States
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Work experience
Image BTD Global Distribution

BTD Global Distribution

Head of global business development | 05/2015 - Current

• Establishment and general management of the US branch of BTD • Establishment of overall European distribution partner network for US brands • Organization of overall European sales and distribution of US brands • Organization of US sales and distribution of European brands • Development of fast-track market access strategies (EU to US, US to EU) • Preparation of yearly strategic business plans and budgets • Collecting new product leads and preparing market access plans • New business acquisition and preparation of distribution agreements • Planning and executing local sales and marketing/PR strategies and campaigns • Product and brand management of existing product portfolio • Coordinating local CRM and sales force effectiveness projects and activities • Managing local product registrations, licenses and regulatory affairs • Networking with local wholesalers, pharmacy chains and trade partners • Preparation of market researches, price sensitivity tests and product launches • Full P&L and financial management responsibility • Direct reports: 6 FTEs - including sales, marketing and logistics
Image BTD Global Distribution

BTD Global Distribution

Operational Managing Director | 05/2015 - 04/2017

(interim) • General management of local Hungarian commercial and business operations • Preparation of yearly budget and business plan for the local Board • M&A management, preparation for due diligence, VC funding and acquisition • Overall re-branding and re-launch of the brand • Overall coordination and management of local business operations • Headhunting, selection, hiring and on-boarding new colleagues • HR management, coordination of all local activities (14 FTEs) • Preparation, implementation and execution of local sales strategy • Training and coaching the local sales team • Preparation and execution of local marketing communications strategy • Managing customers service and CRM activities • Direct reports: 14 FTEs - including sales, marketing and customer service
Image Monsanto

Monsanto

Marketing Manager HU/SRB/HR/SI | 09/2014 - 05/2015

• Full P&L responsibility in the countries • Defining short- and long-term business and marketing strategies • Developing, implementing and tracking annual marketing/tactical plans • Leading the development of the long-term and mid-term branding of DEKALB • Defining and implementing customer touch-points and promotional activities • Coordination of implementation with local marketing and commercial teams • Monitoring market trends, collecting market intelligence in all countries • Owner of LRP (Long-Range Planning) and annual budgeting of market funding • Supervisor of SG&A Marketing Projects for marketing strategy implementation • Monitoring sales campaigns with Business Analysts and Seeds Supply • Owner of route-to-market strategy in cooperation with Country Sales Leads • Defining Commercial Policy in all countries in cooperation with Sales Leads
Image Monsanto

Monsanto

Marketing Manager SRB/HR/SI | 10/2012 - 09/2014

CRM Manager for EAST area Monsanto Marketing Manager Serbia/Croatia/Slovenia: • Full P&L responsibility in the three countries • Marketing responsibilities for DEKALB global corn and oilseed rape brand • Coordination of the implementation with local marketing/commercial teams • Defining optimal product portfolio and product advancement (RPM) • Direct control of country marketing budgets and annual commercial policy CRM Manager for Monsanto EAST area: • Development of CRM functionalities and reporting in overall EAST region • Countries: Albania, Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Turkey, Ukraine • Roll-out and implementation of salesforce.com (SFDC) system in EAST area • Responsibility for CRM database process update and data protection Other initiatives/projects/responsibilities: • Head of EAST regional web-strategy (EMEA level, coop. with WEST area) • EAST regional eTools strategy coordination (EMEA level, coop. with WEST) • Management of EMEA "LINX" Leadership Network branding and marketing
Image Cord Blood Centre Group (CBC)

Cord Blood Centre Group (CBC)

Country Manager / Sales and Marketing Director | 01/2012 - 10/2012

(interim) • General management of local Hungarian branch of CBC Group • Overall management of local sales/marketing activities • Financial planning / management of local business activities • Planning and execution of local sales force effectiveness programs • Direct reports - 12 FTEs - incl. sales and marketing team + call centre
Image Activate Hungary Ltd

Activate Hungary Ltd

Senior Consultant - Pharma Industry Specialist | 07/2011 - 10/2012

(contracted) • Marketing and sales strategic consulting, new product launches (OTC and consumer healthcare market players) • Pharma sales skills and pharmacist trainings development (Hungarian Pharma and OTC market players)
Image Bio-Tech Distributions Ltd

Bio-Tech Distributions Ltd

Managing Partner | 07/2011 - 10/2012

(interim) • General organizational and administrative management • Full P&L responsibility and financial management • Development and implementation of strategic business plans • Market access and local business development management • Acquisition of new distribution partners and new products
Image Merck Consumer Health Care

Merck Consumer Health Care

Business Unit Manager | 06/2003 - 06/2011

Global strategic marketing projects coordinator Merck Consumer Health Care - Hungary • Overall business unit management with full P&L responsibility • Lead CH BU with 16 FTEs and a yearly turnover at 10 Mio EUR • Prepare business and marketing plans for the business unit • Coordinate implementation of marketing and sales strategies • Global strategic marketing projects: Nasivin international TV campaign, Flexagil international social media campaign, Femibion HCP campaign
Image Merck Consumer Health Care

Merck Consumer Health Care

Area Manager - South East Europe | 10/2009 - 01/2011

- Region EMEA • Regional responsibilities parallel to local CH BUM position • 9 countries: Hungary, Romania, Bulgaria, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Macedonia, Albania • Definition of CH SEE business and marketing strategies • Overlook and control CH activities in SEE countries • Developing marketing strategies for CH strategic brands
Image HUMET Pharmaceutical Research and Development Plc

HUMET Pharmaceutical Research and Development Plc

Marketing and sales director | 09/2001 - 05/2003

Image Consulate of the Republic of the Gambia in Hungary

Consulate of the Republic of the Gambia in Hungary

Managing partner | 01/1998 - 09/2001

Image Consulate of the Republic of the Gambia in Hungary

Consulate of the Republic of the Gambia in Hungary

First Secretary to the Consul General | 01/1998 - 09/2001

Education history
Image ESSCA Angers

ESSCA Angers

BA | 1992 - 1995

Image University of Economic Sciences

University of Economic Sciences

BA | 1992 - 1995

Image University of Lincolnshire and Humberside

University of Lincolnshire and Humberside

MBA | 1997 - 2001

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1501 Lincoln Blvd.#1014 Venice, CA. 90291