Rose La Grua: Brand Director in Los Angeles
Rose La Grua

Brand Director
Los Angeles | United States
Skills
No information
Interests
Hiking
Oil painting
Entomology
Industries
Fashion
Lifestyle
Streetwear
Swim
Summary
Activity
There is no activity yet.
Projects
No information
Work experience
Strike Oil
Brand Director | 04/2022 - Current
• Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications.
• Planned, implemented and tracked sales and marketing strategies to promote brand products.
• Continued product design, development, and production initiatives per previous role as development manager. Includes roughly 100 new styles per year.
• Collection sourcing, requisitions, purchasing, R+D, and sample development.
• Technical flat development, pattern card development, marker requests, cut tickets, and costing.
• Manage and produce 12 monthly photoshoots per year, 2 large scale events per year, and 2 large scale campaign photoshoots per year.
• Accounts payable handoffs, general administrative duties, and yearly budget management.
Strike Oil
Development Manager | 12/2018 - 04/2022
• Established new design direction for Strike Oil.
• Created system for tracking samples, style numbers, and fabrics.
• Directed product development efforts using industry-specific tools to increase sales and overall company productivity.
• Worked with internal and external businesses and led cross-functional teams to develop product, collateral, events, activations, and other brand specific assets.
• Monitored resource allocation, budget development and personnel recruitment for multiple projects including product development, campaign shoots, and marketing initiatives. Involved managing over 50 external contractors at any given time.
• Performed trend research, mood board creation, and product design.
• Technical flat development in Adobe Illustrator.
• Sourcing, purchasing, R+D, fabric testing, wash/dye testing, graphic development, print testing, and sample development.
• Established fit standards and ensured that all new styles met those standards.
• Created production pattern cards, marker requests, cut tickets, and production PO's.
• Collection BOMs and costing.
• Accounts payable handoffs, general administrative duties, and yearly budget management.
LVLA
Development Manager | 01/2018 - 06/2018
• Researched industry trends and created mood boards for design.
• Designed garments and created sketches and technical flats to convey styles to lead designer.
• Managed orders and purchasing through AIMS 360.
• Managed sample development calendar.
• Sourcing and sample room management.
• BOM development and costing.
Are You Am I
Production Manager | 06/2015 - 12/2017
• Standardized production procedures, job roles and quality assurance guidelines.
• Managed continuous improvement initiatives to drive gains in quality, flow and output.
• Resolved issues quickly to maintain productivity goals.
• Managed 2 direct development/production assistants.
• Implemented quality improvement changes to minimize product defect rates.
• Materials sourcing, research and development, purchasing, and testing.
• Technical flat development, pattern card development, BOM, and costing.
• Marker requests, cut tickets, production PO's, and factory oversight.
• Quality control.
• Managed continuous product development and production on rolling launch schedule.
Sixty-Nine US (69)
Pattern Maker / Assistant Designer | 06/2013 - 06/2015
• Collaborated with lead designer to create patterns efficiently and quickly.
• Optimized final fit.
• Created technical flats and pattern cards.
• Sample sewing.
• Managed sample and pattern library.
• Worked closed with lead designer to source fabrics and develop wash samples for denim category.
Lunachix
Assistant Designer | 04/2012 - 06/2013
• Documented forecasted trends for upcoming season and worked with buyers to acquire appropriate materials for manufacture.
• Identified new design concepts for potential use in future projects.
• Supported senior designer with mockups, material searches and specifications for designs.
• Coordinated design process for multiple brands from concept sketches through final adoption.
• Technical flat development and tech pack creation.
• Line sheet development.
• Fabric sourcing and sample purchasing.
• Managed in house sample sewing room.
• Managed sample and fabric library.
• Worked with print companies to develop new fabric prints and graphics.
• BOM and costing.
• Developed and sourced for large Justice orders totaling over 1 million per PO.
Jeremy Scott
Intern | 06/2011 - 10/2011
• Created patterns based on concepts from lead designer.
• Created samples and made fit adjustments to achieve target fit.
• Created technical flats by hand and created pattern cards.
• Created custom garments for celebrity clients including Rihanna and Katy Perry.
• Created final pre-production samples for Spring/Summer 2012 runway presentation.
Education history
Rhode Island School of Design
Bachelor of Fine Arts | 2006 - 2010
Connections
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