Ruben Mendoza: in Pomona, CA

As an independent consultant I am focused on giving support to my clients to optimize their administrative, financial and marketing processes always based on their strengths and peculiarities that make their business unique and give them competitive advantages. Consultant - Finance and Administration Reporting to: International Manager Client: The Climate Reality Project The Climate Reality Project is an NGO founded by former U.S. Vice-President and Nobel Peace Prize, Al Gore. This organization is working to catalyze a global solution to the climate crisis by making urgent action a necessity across every level of society. Job responsibilities: • Design of the administrative processes for the Mexico & LATAM office. • Generate the operation and expansion plans. • Coordinate logistics and activities for promotion events and brand positioning. • Develop the financial plan for the Mexico & LATAM office. Achievements: • Increased the office efficiency level by the definition and follow-up of standardized processes. • Designed the financial plan required for the office's operation. • Collaborated in the implementation of the media strategy (digital and traditional media). • Generated a cross reference between The Climate Reality Project and the company Framework. Resulting in a media partnership for the most important eCommerce event in Mexico City. This generated the opportunity to have an IT industry audience. • Served as the Moderator of the panel "Technology and Climate Change" that took place in the eShow® event in Mexico City. The panel was formed of C-level executives from different companies within the Telecommunications and Technology industries. Consultant - Sales and Marketing Reporting to: CEO Client: Framework - The eMag & The eShow Framework is a Marketing firm specialized in Inbound Marketing. Framework is the editor of the magazine "The eMag", a publication focused on eCommerce. It is also the owner of "The eShow", the most important eCommerce event in Mexico City. Job responsibilities: • Lead generation for new Key Accounts for The eShow. • Coordinate The eShow expansion to Miami. • Coordinate The eShow expansion to Colombia. Achievements: • Designed the internationalization strategy for The eShow (Miami and Colombia). • Development of "eCommerce Director's Club". This club brings together C-level executives from top tier brands within the eCommerce sector in Mexico.

Mexico City, Mexico City. Jan 2018 Daikin is the world's #1 air conditioning company with 60 manufacturing facilities distributed around the world. Daikin owns 245 subsidiaries (27 Japan; 218 Overseas). Daikin is a Fortune 1000 company with annual sales of 22+ Billion USD. Daikin recently acquired SAEG Engineering Group, an Engineering firm focused on the HVACR industry. Commercial Manager - SAEG Business Unit Reporting to: Business and Operation Manager Job responsibilities: • In charge of the planning and execution of the structural merger between Daikin and SAEG in Mexico. • Responsible for being the liaison between the Japanese Directives and SAEG's HQ. • In charge of developing the administrative and commercial plan for FY 2018 that involved a progressive structure and operations increase. • Lead the recruiting process for technical roles to further grow the structure. Achievements: • Conducted a market research with GfK (World's fourth largest market research organization) in order to better craft a market penetration strategy and achieve the $5MM sales goal for 2018 in Air-conditioning Peripherals and Accessories. In order to conduct this study, I negotiated with the Japanese Directives and Japan's HQ covered the associated costs. That translated in savings of +$60k USD for my business unit. • Implementation of Bitrix24 CRM to have more control on the sales pipeline and leads. • Achieved a huge discount in publicity. That discount represented almost 50% in savings for the marketing budget. • Started a relationship with 4 of the main Key Accounts in the country that generate +$100MM within HVACR industry on an annual basis. Jan 2014 May 2017

Dec 2013 Grupo Fadinox is a consulting and manufacturing company that develops consultancy and engineering solutions for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for large companies (~75-100 employees). Sales Manager Reporting to: Managing Director Direct reports: 15 Job responsibilities: • Achieve growth and hit sales targets by successfully managing the sales team. • Present sales, revenue and expenses reports and realistic forecasts to the management team. • Recruiting, objectives setting, coaching and performance monitoring of sales representatives. • Establish and adjust selling prices by monitoring costs, competition and supply and demand. • Establish sales objectives by forecasting and developing annual sales quotas. Achievements: • Secured 40% growth on sales of stainless-steel equipment for food industry by spotting one of our client's expansion needs. Translating in +$400k in additional revenue for the FY 2013. • Implemented strategic sales goals that resulted in a revenue increase of +1MM for FY2013. • Surpassed sales goals by 40% for FY 2013. • Demonstrated an unwavering commitment to customer service, adding new customers while maintaining premium service levels with existing accounts.

is a consulting and manufacturing company that develops consultancy and engineering solutions for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for large companies (~75-100 employees). Sales and Marketing Director Reporting to: Managing Director Direct reports: 15 Job responsibilities: • Lead all sales efforts and PR with clients. • Generate and coordinate the commercial strategies on behalf forecasts and specific needs within the different industries the company works for. • Be an achiever, problem solver, team motivator and a great leader. • Design and complement a strategic sales plan that expands the company's customer base and ensure its presence in the market. • Maintain sales volume, product mix and selling price by keeping current with supply and demand, changing trends, economic indicators and competitors. Achievements: • Coordinated Grupo Fadinox's merger with Netsytel, a local construction company specialized in building Base Transceiver Stations for cell phone carriers resulting in an estimated sales increase of $2 MM for FY2016 and $3.2 MM for 2017 in the construction branch. • Conducted a strategic alliance between Grupo Fadinox and a specialist retailer within food industry on behalf of an exclusive contract for designing and building special stainless-steel equipment for industrial food processing, projecting an estimated sales increase of $1MM for 2016 and $1.3 MM for 2017 in the food and beverage industry branch. • Led the consultancy team in two important projects. One was focused on designing KPI's, workflows, warehouse operation and logistics for a big food chain with presence in Mexico City area. The other project was focused on standardizing the operational and financial processes of a key partner for SAP within the LATAM region as well as the design and implementation of a shared services center. These two projects generated +$500k in revenue for the consultancy branch. • Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs.

is a consulting and manufacturing company that develops consultancy and engineering solutions for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for large companies (~75-100 employees). Project Developer Reporting to: Business Development Manager Direct reports: 3 Job responsibilities: • Perform project design and development activities according to customer specifications. • Develop project plan, budget and schedule. • Track project progress and develop status reports to management • Ensure that project is completed with allotted budget and timelines. Achievements: • Awarded a contract for Crayola®, securing +1MM with this contract. • Negotiated a contract with a provider that reduced +$100k in raw material costs for the company. • Implemented a KPI system that made the operation efficient and reliable. This translated into 100% On Time deliveries throughout the duration of the project and less than 1% of product rejection. • Our finished products were distributed in Mexico, US, Canada & Europe.

is a consulting and manufacturing company that develops consultancy and engineering solutions for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for large companies (~75-100 employees). Senior Sales Engineer Reporting to: Sales Manager Direct reports: 1 Job responsibilities: • Responsible for supporting sales teams with product positioning. • Validate customer needs and requirements. • Interface with other departments regarding product development and implementation. • Work with customers to present a technical perspective on the company's sales offering. • Participate in the entire sales process - initial discovery, project review, design submission and follow up. Achievements: • Leveraged relationships within the food and beverage industry and managed the accounts of the main clients. • Demonstrated product or service aspects that best satisfied the needs of the customer in terms of quality, price and delivery, often saving clients hundreds of thousands of dollars in annual savings. • Managed retention and growth of +$3MM revenue base (over 50 accounts) within food and beverage industry. • Secured a $250k contract to redesign and manufacture special stainless-steel drains.

is a consulting and manufacturing company that develops consultancy and engineering solutions for construction, electromechanical industry, food and beverage industry, telecommunications industry and special projects for large companies (~75-100 employees). Junior Sales Engineer Reporting to: Sales Manager Direct reports: 0 Job responsibilities: • Provide customer service. • Prepare quotations. • Review customer's purchase orders to ensure all commercial terms are acceptable according to the company's terms and conditions. • Search for new clients who might benefit from company products or services. Achievements: • Developed an important amount of skills that translated in efficiency throughout my assigned duties. • Obtained a $120k contract with a major tequila producer. This contract involved the design and construction of an automated machine that saved our client +$50k in costs on an annual basis. • Developed more than 30 Key Accounts in the industrial sector. • Worked towards building a sales culture which becomes a benchmark in terms of meritocracy, diversity and adherence to the company's policies. Other degrees or diplomas