Russell Peterson: in Los Angeles, CA

Directly responsible for P&L, KPI's, development and execution of all digital merchandising (buying & planning) strategies as well as to identify and lead current and future digital marketing plans. Led $1 million profit turnaround in first 6 months. Have driven 67% growth year over year by developing & improving merchandising, marketing and logistics. Created roadmaps for UX improvements that resulted in 24% increased conversion rate. Reduced operational costs by 31% that lead to $1 million profit improvement, first profitable year in sites history. Directed traffic growth strategies, including introducing SEO, SMS, affiliate, retargeting, email marketing and Google shopping. Manage all vendors, pricing and promotional strategies. Developed plan for segmentation and personalization expansion to optimize and increase organic search footprint and drive relevant site traffic. Collaborated with key stakeholders to implement continuous improvements and exceed team goals.

Drove 33% growth year over year by developing & implementing new merchandising, inventory and marketing strategies. Improved conversion rate 18% and AOV 25% through site merchandising optimization, marketing and promotional strategies. Grew Amazon business 223% through improved assortment and inventory planning. Led digital migration from Weblink to Shopify Plus, on time and under budget. Improved all aspects of customer experience with enhanced UX and a more personalized merchandising and product assortment. Leveraged Google Analytics and AB testing to monitor effectiveness of online marketing strategies, website content and user experience. Tracked consumer behavior, content management to develop robust customer acquisition and retention programs. P&L responsibility, KPI management Buyer & Planner for site assortment and vendor management lead.

township, NJ Full P&L responsibility for $70 million Jewelry Department. Grew top line sales by 15% and Improved margin by 22%. Created new aftercare category that grew to $20 million in year one. Performed extensive sku deep dive analysis to effectively expand and contract assortments as needed for continual growth.

Drove top line sales by 29% and improved margins by 16%. Reduced bulk fabric costs 35% by consolidating vendors and renegotiating contracts. Forecasted market trends and improved merchandising strategies by introducing new fabrics, brands, price points, and promotional strategies.

Planned over $150 Million in sales over two departments (CPG, produce). Developed and implemented new inventory management strategies to help reduce revolving inventory by 65%.

Increased business by $1 million over five years. Led merchandise selection, pricing, planning and marketing. Tracked consumer behavior, content management and weight of purchase to develop robust customer acquisition and retention programs.

Managed $100 million OTB in Home Decor and Men's Departments in order to align inventory with sales goals. Partnered with merchants to predict receipt needs each season and recommended markdown or chase strategies.