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Ryan Miller: Paid Per Click Analyst in Denver, CO

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Ryan Miller

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Paid Per Click Analyst
Denver | United States
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Work experience
Image Metric Theory

Metric Theory

Paid Per Click Analyst | 06/2017 - Current

• Determined the effectiveness of marketing campaigns by analyzing backend data using Salesforce, Google Analytics, & other data sources to properly optimize clients return on ad spend. • Held weekly/monthly meetings with marketing and sales teams to keep them up-to-date on current campaigns and advise them on how to tweak efforts to get maximum attention and create more revenue. • Created detailed dashboards and reports for clients to easily analyze ad spend & see the results on their organization. • Monitored budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients. • Ran advertising campaign for Periscope, a data visualization platform, (competitor to Tableau) and got experience the with platform in order to write compelling ad copy to compete with competing software's. • Ran controlled experiments, tested customer segmentation, and optimized results to increase customers revenue.
Image Oracle

Oracle

Analytics and Marketing Intern | 05/2017 - 12/2017

• Created automated systems using Excel and VBA to analyze the effect executive meetings have on Oracles revenue and other key attributes effecting the company. • Worked in a team to help organize and orchestrate meetings with C-level executives from Fortune 500 companies. • Created promotional materials for Oracle's Open World event using Adobe Premier. • Working to implement a sentiment analysis software to preemptively predict Oracle customer complaints before accruing.
Image Nightfall Collective

Nightfall Collective

Regional Representative | 12/2015 - 05/2017

Marketed products over multiple social media platforms and ran geographic and product analysis to influence future marketing and product development plans.
Image Freeskier Magazine

Freeskier Magazine

Intern | 06/2015 - 08/2015

• Improved innovative advertising skills by writing and promoting stories on social media platforms in the ski industry. • Improved marketing skills by communicating with ski/resort companies for various advertising/promotional opportunities.
Image Make a Hero Non-Profit

Make a Hero Non-Profit

Marketing Assistant / Production Assistant | 06/2012 - Current

• Set up Excel to record broadcast/ cable stations and adaptive organizations that agreed to work with Make a Hero. • Accomplishments include selling sponsorships, product and gathering consumer data to benefit and grow organization. Certifications, Clubs, Teams, Interests, Leadership, Civic Responsibilities
Education history
Image University of Canterbury

University of Canterbury

Image University of Colorado at Boulder

University of Colorado at Boulder

Bachelor of Science in Business Administration | 2014 - 2018

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1501 Lincoln Blvd.#1014 Venice, CA. 90291