Ryan Thompson: Director of Resort Marketing in Encinitas, CA
Ryan Thompson
Director of Resort Marketing
Encinitas | United States
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Summary
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Work experience
Caesars Entertainment Corporation
Director of Resort Marketing | 09/2013 - Current
Responsible for the leadership, effectiveness and productivity of the overall efforts related to advertising, business development, communications, community relations, content, entertainment, events, partnerships, public relations, retail, social media, and sponsorship's.
the i.d.e.a. brand
Brand Director | 03/2010 - 09/2013
Oversaw and managed agency accounts. Was responsible for generating business, revenue and solid client relationships. Developed and executed strategy pertaining to brand development, MarCom plans, client budget development, media, social/connection planning, and integration of all channels to drive performance related to specific KPI's and client goals.
www.theideabrand.com
The Digital Remedy
Co-Founder & Managing Director, Marketing | 06/2009 - 03/2012
Focused on helping small business and entrepreneurs develop and grow their web presence.
ResortCom International
e-Marketing Manager | 10/2008 - 02/2010
Exceeded sales goals by 4% during the recession where all other offline channels dropped by 30+%. Facilitated the growth of an integrated digital program that tied together paid media, search, content development, and social to drive visits, conversions and sales. Set-up and utilized Omniture to drive data driven insight into user behavior, attribution models, and conversion funnels. Optimized accordingly and reported to Executive Management and Board of Directors. Managed agency partners related to social media, online display, SEO/SEM, PR, and consumer focused digital media programs. Worked in partner with third party intermediaries (Expedia, Orbitz, and Travelocity), and managed affiliate program.
Mindstream Interactive
Senior Account Manager | 02/2008 - 10/2008
Developed and executed corporate marketing plans, sales plans, communication plans, co-op programs, product promotions, referral programs, and various media campaigns to increase overall branding, referrals, and sales. Structured lead development and increased traffic flow in online environments, incorporating Social Media, Search Engine Optimization, PPC, Online Display, Affinity, Event and Promotion, and offline collateral strategies.
Grey San Francisco
Senior Account Executive | 11/2005 - 12/2007
Oversaw $65M media budget on Mervyn’s and helped to grow the Wellpoint account to become the agencies most profitable piece of business. Managed all phases of the budget and scheduling for complex marketing campaigns. Provided market-relevant insight and advertising consultation for creative concepts, web development, and ad campaigns, utilizing a comprehensive understanding of online, broadcast, print, OOH, and digital development. Maintained long-term positive client relationships while cultivating new business opportunities.
Euro RSCG Worldwide
Account Executive | 06/2004 - 11/2005
Coordinated global media campaign in EMEA and APAC for SanDisk while assisting in planning and execution of print, OOH, online, broadcast, and direct response initiatives. Assisted in launch of Talk to Chuck campaign for Charles Schwab. Client service, budget coordination, production, and project management.
Education history
University of San Francisco
B.A. | 2000 - 2004
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