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Ryan Thompson: Director of Resort Marketing in Encinitas, CA

Ryan Thompson

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Director of Resort Marketing
Encinitas | United States
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Summary
Activity
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Work experience
Image Caesars Entertainment Corporation

Caesars Entertainment Corporation

Director of Resort Marketing | 09/2013 - Current

Responsible for the leadership, effectiveness and productivity of the overall efforts related to advertising, business development, communications, community relations, content, entertainment, events, partnerships, public relations, retail, social media, and sponsorship's.
Image the i.d.e.a. brand

the i.d.e.a. brand

Brand Director | 03/2010 - 09/2013

Oversaw and managed agency accounts. Was responsible for generating business, revenue and solid client relationships. Developed and executed strategy pertaining to brand development, MarCom plans, client budget development, media, social/connection planning, and integration of all channels to drive performance related to specific KPI's and client goals. www.theideabrand.com
Image The Digital Remedy

The Digital Remedy

Co-Founder & Managing Director, Marketing | 06/2009 - 03/2012

Focused on helping small business and entrepreneurs develop and grow their web presence.
Image ResortCom International

ResortCom International

e-Marketing Manager | 10/2008 - 02/2010

Exceeded sales goals by 4% during the recession where all other offline channels dropped by 30+%. Facilitated the growth of an integrated digital program that tied together paid media, search, content development, and social to drive visits, conversions and sales. Set-up and utilized Omniture to drive data driven insight into user behavior, attribution models, and conversion funnels. Optimized accordingly and reported to Executive Management and Board of Directors. Managed agency partners related to social media, online display, SEO/SEM, PR, and consumer focused digital media programs. Worked in partner with third party intermediaries (Expedia, Orbitz, and Travelocity), and managed affiliate program.
Image Mindstream Interactive

Mindstream Interactive

Senior Account Manager | 02/2008 - 10/2008

Developed and executed corporate marketing plans, sales plans, communication plans, co-op programs, product promotions, referral programs, and various media campaigns to increase overall branding, referrals, and sales. Structured lead development and increased traffic flow in online environments, incorporating Social Media, Search Engine Optimization, PPC, Online Display, Affinity, Event and Promotion, and offline collateral strategies.
Image Grey San Francisco

Grey San Francisco

Senior Account Executive | 11/2005 - 12/2007

Oversaw $65M media budget on Mervyn’s and helped to grow the Wellpoint account to become the agencies most profitable piece of business. Managed all phases of the budget and scheduling for complex marketing campaigns. Provided market-relevant insight and advertising consultation for creative concepts, web development, and ad campaigns, utilizing a comprehensive understanding of online, broadcast, print, OOH, and digital development. Maintained long-term positive client relationships while cultivating new business opportunities.
Image Euro RSCG Worldwide

Euro RSCG Worldwide

Account Executive | 06/2004 - 11/2005

Coordinated global media campaign in EMEA and APAC for SanDisk while assisting in planning and execution of print, OOH, online, broadcast, and direct response initiatives. Assisted in launch of Talk to Chuck campaign for Charles Schwab. Client service, budget coordination, production, and project management.
Education history
Image University of San Francisco

University of San Francisco

B.A. | 2000 - 2004

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1501 Lincoln Blvd.#1014 Venice, CA. 90291