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Sam Fusco: General Manager/Project Manager in Santa Monica, CA

Sam Fusco

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General Manager/Project Manager
Santa Monica | United States
Skills

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Interests
New technology web/cellular entertainment
Industries
Creative Agencies
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image gofobo.com

gofobo.com

General Manager/Project Manager | 05/2008 - Current

Gofobo.com offers tools to clients to bring awareness, promotions and an e-ticketing solution to their events. Gofobo.com provides unique solutions for entertainment clients seeking targeted awareness and communication to movie lovers everywhere. Clients: Paramount Pictures, Warner Bros. Pictures, Open Road Films, 21st Century Fox Films, Summit Entertainment, Lionsgate Films, The Weinstein Company and Sony Pictures. Responsibilities: ? Responsible for leading and managing initiatives in Web Development, Marketing, Publicity, Promotion, Advertising, Marketing, Digital Campaign Management, Market/ Consumer Research, Social Media and Site Analytics ? Lead a division of web developers, marketing, QA, publicity, social media, digital strategists and promotional personnel to launch an electronic ticketing and social media web site for studio advance screenings. ? Worked as key liaison with both the clients and business stakeholders in eliciting requirements. ? Utilized JIRA and Agile/Scru
Image Anthem Creative

Anthem Creative

V.P. Creative Services | 03/2005 - 02/2008

Marketing, Graphic Design, Pre-Press and Printing Services Clients: LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products. Responsibilities: ? Oversaw all aspects of managing in-house marketing and graphic design group including strategy, direction, and presentation for clients in entertainment, sports, and pharmaceutical/medical device and retail industries. Direct activities of eight graphic designers, copywriters, proofreader and production manager. ? Utilized client’s Digital Asset Management Systems (DAM) to provide worldwide distribution of creative assets. Clients included LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products. Achievements: ? Developed and managed a business that generated annual revenues of approximately $2M.
Image Castle Rock Entertainment

Castle Rock Entertainment

SVP Marketing | 06/1991 - 01/2005

Responsibilities: ? Recruited to the company as it released its first film to oversee all operational activities of a film marketing department and in building the reputation of one of Hollywood's premier entertainment companies - Castle Rock Entertainment . ? Tasked to create, structure, train and supervise the marketing and public relations departments. ? Directed marketing campaigns of all Castle Rock Films and worked with network marketing departments on company's television programming-most notably, Seinfeld. ? Directed publicity/marketing strategy to be implemented for a film's theatrical release. ? Functioned as liaison with distribution companies and ensured dissemination of release pattern and marketing strategy to publicity and advertising departments. ? Created and supervised Castle Rock film and television marketing campaigns for Oscar, Golden Globe and Emmy consideration. Achievements: ? Castle Rock Entertainment released over 60 films and earned global recognition as pur
Image Chase Design Group (Margo Chase Design)

Chase Design Group (Margo Chase Design)

Marketing Consultant - Product Development | 03/2004 - 06/2004

Responsibilities: ? Joined principals to reconceived and reposition product line for Target Inc Conceive design elements for launch of a home products line to include creative design, copy, customer identification and retention programs. ? Conducted consumer and competitive analysis to identify home products customer. ? Outlined strategic and tactical plan for launch of home products line to include branding campaign, strategic and tactical partnerships, public relations opportunities and advertising objectives. ? Outlined customer identification and retention programs, in-store display and customer interface systems. Firm approved of initial presentation and project direction.
Image Genesis Entertainment

Genesis Entertainment

Marketing Coordinator | 06/1990 - 09/1991

Syndicated TV Sales and Television Programming. Responsibilities: ? Developed promotional and sales materials for national sales network. ? Conducted program sales analysis and created special promotion campaigns for new TV programs. ? Assisted Executive Vice President of Creative Affairs to develop new promotion and advertising campaigns.
Image United States Air Force, Wurtsmith AFB, MI

United States Air Force, Wurtsmith AFB, MI

Wing Command Executive Officer Strategic Air Command Base/B-52G and C-135 Aircraft | 04/1981 - 04/1989

? Selected as Wing Executive Officer to prepare for ORI (Operational Readiness Inspection) by Inspector General of Air Force, this occurred every two years. ? Worked with senior staff to ensure all problem areas in pre-inspection were addressed. ? Attended USAF Navigation, Electronic Warfare, Combat Crew Training, Instructor Electronic Warfare Training and Strategic Air Command Tactics Schools. ? Achieved Navigator Rating in USAF in 1983. Achievements: ? Base achieved highest ORI evaluation in 1988 from among all other Strategic Air Command Bases.
Education history
Image State University of New York College at Buffalo

State University of New York College at Buffalo

MA | 1981 - 1983

Image UCLA Anderson School of Management

UCLA Anderson School of Management

MBA | 1989 - 1991

Image United States Air Force Academy

United States Air Force Academy

Bachelor of Science (BS) | 1979 - 1981

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1501 Lincoln Blvd.#1014 Venice, CA. 90291