Sam Fusco: General Manager/Project Manager in Santa Monica, CA
Sam Fusco
General Manager/Project Manager
Santa Monica | United States
Skills
No information
Interests
New technology
web/cellular entertainment
Industries
Creative Agencies
Summary
Activity
Projects
No information
Work experience
gofobo.com
General Manager/Project Manager | 05/2008 - Current
Gofobo.com offers tools to clients to bring awareness, promotions and an e-ticketing solution to their events. Gofobo.com provides unique solutions for entertainment clients seeking targeted awareness and communication to movie lovers everywhere.
Clients: Paramount Pictures, Warner Bros. Pictures, Open Road Films, 21st Century Fox Films, Summit Entertainment, Lionsgate Films, The Weinstein Company and Sony Pictures.
Responsibilities:
? Responsible for leading and managing initiatives in Web Development, Marketing, Publicity, Promotion, Advertising, Marketing, Digital Campaign Management, Market/ Consumer Research, Social Media and Site Analytics
? Lead a division of web developers, marketing, QA, publicity, social media, digital strategists and promotional personnel to launch an electronic ticketing and social media web site for studio advance screenings.
? Worked as key liaison with both the clients and business stakeholders in eliciting requirements.
? Utilized JIRA and Agile/Scru
Anthem Creative
V.P. Creative Services | 03/2005 - 02/2008
Marketing, Graphic Design, Pre-Press and Printing Services
Clients: LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products.
Responsibilities:
? Oversaw all aspects of managing in-house marketing and graphic design group including strategy, direction, and presentation for clients in entertainment, sports, and pharmaceutical/medical device and retail industries. Direct activities of eight graphic designers, copywriters, proofreader and production manager.
? Utilized client’s Digital Asset Management Systems (DAM) to provide worldwide distribution of creative assets. Clients included LA Dodgers, Walt Disney Motion Picture Group, Nike, Starbucks, DermaSweep and Genius Products.
Achievements:
? Developed and managed a business that generated annual revenues of approximately $2M.
Castle Rock Entertainment
SVP Marketing | 06/1991 - 01/2005
Responsibilities:
? Recruited to the company as it released its first film to oversee all operational activities of a film marketing department and in building the reputation of one of Hollywood's premier entertainment companies - Castle Rock Entertainment .
? Tasked to create, structure, train and supervise the marketing and public relations departments.
? Directed marketing campaigns of all Castle Rock Films and worked with network marketing departments on company's television programming-most notably, Seinfeld.
? Directed publicity/marketing strategy to be implemented for a film's theatrical release.
? Functioned as liaison with distribution companies and ensured dissemination of release pattern and marketing strategy to publicity and advertising departments.
? Created and supervised Castle Rock film and television marketing campaigns for Oscar, Golden Globe and Emmy consideration.
Achievements:
? Castle Rock Entertainment released over 60 films and earned global recognition as pur
Chase Design Group (Margo Chase Design)
Marketing Consultant - Product Development | 03/2004 - 06/2004
Responsibilities:
? Joined principals to reconceived and reposition product line for Target Inc Conceive design elements for launch of a home products line to include creative design, copy, customer identification and retention programs.
? Conducted consumer and competitive analysis to identify home products customer.
? Outlined strategic and tactical plan for launch of home products line to include branding campaign, strategic and tactical partnerships, public relations opportunities and advertising objectives.
? Outlined customer identification and retention programs, in-store display and customer interface systems. Firm approved of initial presentation and project direction.
Genesis Entertainment
Marketing Coordinator | 06/1990 - 09/1991
Syndicated TV Sales and Television Programming.
Responsibilities:
? Developed promotional and sales materials for national sales network.
? Conducted program sales analysis and created special promotion campaigns for new TV programs.
? Assisted Executive Vice President of Creative Affairs to develop new promotion and advertising campaigns.
United States Air Force, Wurtsmith AFB, MI
Wing Command Executive Officer Strategic Air Command Base/B-52G and C-135 Aircraft | 04/1981 - 04/1989
? Selected as Wing Executive Officer to prepare for ORI (Operational Readiness Inspection) by Inspector General of Air Force, this occurred every two years.
? Worked with senior staff to ensure all problem areas in pre-inspection were addressed.
? Attended USAF Navigation, Electronic Warfare, Combat Crew Training, Instructor Electronic Warfare Training and Strategic Air Command Tactics Schools.
? Achieved Navigator Rating in USAF in 1983.
Achievements:
? Base achieved highest ORI evaluation in 1988 from among all other Strategic Air Command Bases.
Education history
State University of New York College at Buffalo
MA | 1981 - 1983
UCLA Anderson School of Management
MBA | 1989 - 1991
United States Air Force Academy
Bachelor of Science (BS) | 1979 - 1981
Connections
Companies (0)
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