Sam Nelson: Art and Marketing Director

Campaign Management Develop and manage paid social ad campaigns. Analyze historical data to improve ad performance and ROI Create and manage behavior-triggered email flows, run A/B and multivariant tests to optimize open, click-thru, and conversion rates Set up and manage onsite campaigns. Run A/B and multivariant tests and utilize Google Analytics to drive conversions and improve the online user experience Utilize historical data and ongoing testing to improve the level of personalization and behavior- based messaging across all channels Come up with creative and on-brand strategies and campaigns to drive new customer acquisition, strengthen customer retention, and ultimately boost revenue Digital Marketing Develop and maintain web content, including product pages and campaign-specific landing pages Create and manage website meta-data and product descriptions for Google optimization Maintain e-commerce website and continuous changes, updates, and shipping methods and shipping prices Maintain miscellaneous website and product updates and changes with Customer Service department Analyze web traffic and utilize research tools to improve Watermen's content marketing strategy Curate and publish user-generated content utilizing 3rd party applications Create, optimize, and maintain product pages, and ensure all pages are search optimized. Work with the warehouse team to adjust inventory levels accordingly. Test, troubleshoot, and provide feedback on new features and implementations across all web properties Stay up to date on new trends, customer acquisition strategies, and emerging digital channels, and provide suggestions for new initiatives and revenue drivers Notable Growth and Goal Completion during COVID-19 Website New User Traffic: +55.34% Revisiting Users Traffic: +56.42 Ecommerce Conversion Rate: +21.90 Bounce Rate: -1.53% Social Media Conversions: +80.41% Abandoned Cart Rate: -4.70% Transactions: +81.05% Average Order Value: +2.69% Email Marketing Transactions: +249.52% Email Marketing Revenue: +313.98% Email Subscribers: +26.34% E-commerce Revenue: +233.25%

On an ongoing basis, design weekly and monthly marketing emails to generate revenue On an ongoing basis, design weekly and monthly advertisements for all social media and third party websites In collaboration with contracted graphic designer build and create collateral of yearly catalog On an ongoing basis, design new product designs and order product accordingly Create and maintain content collateral and media Design product tech packs for new product tags, packaging, and stickers Run all social media platforms for both brands i.e. Instagram, Facebook, Pinterest, Snapchat, TwitterCoordinate, build and deliver e-commerce email blasts Run online websites including merchandising products, update web banners and media with latest sales plan, track sales and traffic (non-coding) Staff photographer for both product and styled shoots for quarterly sales plan Notable Achievements Full rebranding of the company and successfully launch the brand worldwide, including redesigning all of the packaging, curating collections of eyewear, designing new logos, catalogs, websites, trade show booths and marketing sales materials.

Coordinate commercial shoots from concept to completion Oversee production from beginning to end Design logos and graphics for commercials Acted as the liaison between the CEO and production team. Built story boards for each clients commercial. Managed production team in the field and in the editing bay.

Oversaw all phases of video production from concept to post-production Created shot lists, acquired talent, booked locations and prepared the location for shooting Managed casting and selected shot locations Coordinated with the talent relations department to facilitate execution and payment of talent contracts