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Sandy Lamanna: SENIOR INTERNATIONAL PRODUCT MANAGER in Vacaville, CA

Sandy Lamanna

SENIOR INTERNATIONAL PRODUCT MANAGER
Vacaville | United States
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Work experience
Image Mariani Packing Company

Mariani Packing Company

SENIOR INTERNATIONAL PRODUCT MANAGER | 12/2018 - Current

• Sole marketing contact for global sales team members and their retail and private label customers • Continue to refine all core skills associated with product management at Mariani - including but not limited to: costing/margin analysis reporting, product and sales collateral development, market research, specification generation, price list creation and management • Assumed responsibilities for execution of all funding and claims associated with the California Prune Board program as well as received appointment to the Prune Board's Marketing Committee • Developing Asian flavor inspired trail mixes utilizing product development and project management skills • Created product management training manual and re-wrote the SOP for marketing artwork routing • Generated a bid assessment template for sales' usage to organize details needed for a full costing analysis • Continuous Improvement Process (CIP) Core Team - representative; co-department team lead • Brand Reputation Compliance (BRC) Internal Audit - team member
Image Mariani Packing Company

Mariani Packing Company

INTERNATIONAL PRODUCT MANAGER | 08/2016 - 12/2018

Assumed all product management responsibilities associated with international retail items including multiple global private label accounts and country specific retail packaging • Created and consistently update a full costing roll up of all retail branded items shared with CPG • Manage WUSATA marketing budget and the implementation of all trade programs and claim summaries • Expanded trade show management/execution role to all international shows including SIAL Paris & China, ANUGA Germany, Gulfood Dubai, ANUFOOD Brazil, FHA Singapore and more • Attended WUSATA/USDA sponsored outbound trade mission to Guatemala and Dominican Republic and met with buyers/distributors as well as key distributor meetings in Colombia and Panama • Interviewed Jamaican distributor candidate, toured the market and met with current customer, Mega Mart's marketing and management team members • Traveled to Japan, Hong Kong, Vietnam and Singapore - conducted and prepared presentations for customer/distributor meetings, presented new items, discussed current state of accounts, market visits, etc.
Image Mariani Packing Company

Mariani Packing Company

RETAIL PRODUCT MANAGER | 06/2013 - 08/2016

Responsible for the product management of over 40 Mariani Retail branded products, 12 Mariani Canadian Retail products and over 40 additional products amongst six domestic Private Label Customers • Product development from beginning to final execution (blend creation, artwork design/redesign, generated materials for sales teams, specifications for production, attended all test and first production runs) • Worked with QA, Procurement, Operations, Production/Planning, Graphic Design and Innovations departments to set-up specifications, source materials and launch new products on a regular basis • Customer specific price list management and maintenance including the communication regarding changes, additions and discontinuations to Customer Service and Accounting Departments • Developed marketing collateral, sales sheets, presentations, etc.to support Regional Sales Managers • Sought out and managed all active lifestyle event sampling initiatives and analyzed those marketing activities in order to build and continue to enhance brand awareness (i.e. Nike Women's Races) o Outlined ways to track and communicate the successful and affordable nature of these programs • Trade show management and coordination: booth redesign/development, direction of contracted installation and dismantle teams, identified sponsorships, product mix, booth layout/signage, broker awards event planning, new product showcase design o i.e. Produce Marketing Association's Fresh Summit, Canadian Produce Marketing Association's Convention + Trade Show, Private Label Marketing Association's Trade Show • Led dried fruit 101 trainings/competitive product cuttings across all levels of community members • Built costing models in order to perform margin analysis on current and potential new item bids • Annual budgeting: artwork planning, consumer promotions, trade shows, and amortized rack displays • Utilized IRI syndicated data for analysis and comparison of products to the competition in our various regions and segments • Developed SOP to enhance the tracking of permanent rack request orders through Regional Sales Managers and broker teams o Managed all wire and wooden permanent rack and non-permanent fiber display inventories o Worked with Regional Sales Managers to listen and respond to customers' needs and directed the development of new racks to service those accounts • Maintained and publish all GTIN global data attributes through IBM Sterling Commerce • Updated and interfaced with customer specification systems (i.e. SpecConnect, Edge, MMI Brands) • New Employee On-Boarding Team - Marketing Program Representative • Developed several CIP projects to provide cost savings for the organization
Image Mariani Packing Company

Mariani Packing Company

ASSOCIATE RETAIL PRODUCT MANAGER | 06/2011 - 06/2013

Executed coupon program including barcode and artwork development through the NCH Coupon Warehouse Portal (i.e. on-pack IRCs, News America FSI inserts, direct mail retailer specific, digital, etc.) • Managed and coordinated retail trade shows • Coordinated sample request for Regional Sales Managers' presentations, broker meetings, etc. • Represented the Mariani brand at local Health and Wellness Fairs • Developed a strong foundation and understanding of FDA nutritional labeling for retail packaging • Created and updated finished good product specifications including case barcode and labeling details, bills of materials, and fruit specifications • Monitored case sales and materials for top retail SKUs and communicated regularly with Sales & Marketing, Operations and Procurement teams regarding any product development or issues with current items • Artwork routing for all business channels: Domestic Retail, Club, Drug Mass, International, Private Label • Gained understanding of plant functionality, line operations/capabilities • Attended an 8 week college course on Spanish I through Solano County Community College
Image Pennsylvania Real Estate Investment Trust

Pennsylvania Real Estate Investment Trust

MARKETING DIRECTOR, PREIT | 10/2010 - 06/2011

• Managed all marketing initiatives, promotions and budget of a 954,439 sq. ft. shopping center o Analyzed and created quarterly budget and promotional income reforecast reports • Planned and implemented all aspects of signature mall events from beginning to end: Black Friday Celebration; Fall Festival; Santa Arrival, Santa/Easter Bunny photo set designs and promotions; center gift with purchase programs; Bridal, Sports Cards & Collectibles and Craft shows; Autism AWARE Walk • Scheduled eNewsletter and eBlast programs; oversaw and updated the center's website • Managed mall's social media programs including Facebook and Twitter • Main media contact and spokesperson for the shopping center - encompassing press and television • Generated center's monthly variance, sales and trends, press, Google analytics and holiday flash reports • Directed advertising agency to develop marketing collaterals in mall campaign and brand image • Developed mall merchant education materials, memos and literature; communicated with key tenants • Worked with public relations team to convey details of mall events and programs; reviewed press releases • Fostered relationships with mall charity partners and Partnership Marketing associates • Built awareness of mall amongst area businesses - such as hotels, tourism bureaus and office parks • Sought out income producing shows, event sponsorships and B2B connections for the center
Image Pennsylvania Real Estate Investment Trust

Pennsylvania Real Estate Investment Trust

ASSISTANT MARKETING DIRECTOR, PREIT | 09/2008 - 10/2010

• Developed overall 2011 mall marketing plan, narrative and budget • Supported and executed events and promotions associated with the property's $218 million renovation • Oversaw and updated the center's website; managed mall's social media efforts, such as Facebook • Administered mall gift card program including daily deposits, inventory control and staff education • Led Style Squad program, coordinated monthly meetings, organized service projects and fashion shows • Created retailer education materials, memos and literature; communicated with key tenants frequently • Prepared center's monthly variance, sales and trends, press, Google analytics and holiday flash reports • Reviewed and updated mall directories as well as marketing collaterals prepared by in-house ad agency • Served on committees and accepted special project roles: Battleship New Jersey Annual Blast; Zoo on Wheels/Easter East Region Promotions and Press Coverage Analysis; Cherry Hill Township 50th Anniversary Planning Committee
Image TABcom LLC

TABcom LLC

MARKETING MANAGER | 02/2008 - 09/2008

Responsible for all online marketing directives for: Horse.com, StateLineTack.com, Ferret.com, Fish.com and Bird.com; plus, Horse.com Forum administration • Gave creative direction and selected merchandise for homepage and category page banners, industry related magazine advertisements and additional graphic website initiatives, search functionalities and facets • Researched competitors' online and traditional marketing initiatives and compared them to internal banners, email campaigns and various other advertising efforts; as well as analyzed company campaigns • Coordinated efforts with Merchandising, IT, Copy Writing, Graphics, Organic and Paid Search Services • Reacted to customer feedback leveraged through reviews, forum postings, emails and customer service
Image A GSI Media Company as of 2009

A GSI Media Company as of 2009

ACCOUNT EXECUTIVE, Pepperjam | 05/2007 - 02/2008

Qualified potential clients into agency service area(s) including: pay per click management, search engine optimization, affiliate marketing management and online media buying and planning • Proactively sought out new business for the firm • Organized teams that serviced client accounts and continued to be their main line of contact
Education history
Image King's College

King's College

B.S.

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1501 Lincoln Blvd.#1014 Venice, CA. 90291