Sarah Ung: Digital Marketing Specialist

Created viral organic content via Facebook, Instagram, TikTok, and Pinterest measured through high reach, engagement, and followers measured through business managers ? Networked influencers (up to 200k+ followers) by collaborating with local businesses to promote social media growth and revenue by increasing awareness by up to 500% ? Strategized social media content catering to specified audiences to grow following, sales, and engagement up to 4500+ followers and double their average video watch time within 6 months ? Organized niche events unifying the POC community with up to 3000+ attendees in Washington D.C.

Deve loped and resource-managed event calendar and coordinated campaigns around major events throughout start-up phases ? Partnered with influencers and external agencies to ensure alignment on cross-promotional campaigns ? Streamline influencer and content strategy including curating influencer/content creator targets ? Ensured integration of CRM strategies through personalized reward systems in order to engage within target communities to help spread marketing initiatives ? Ideated the latest internet trends to grow HYPH's socials and partnering B2B strategies for their sister project by tripling the musical production network since their soft launch

Managed six-figure monthly budgets while ensuring client and stakeholder goals were met on both a monthly and yearly basis throughout major global and economic transitions virtually ? Optimized campaign planning and execution through market research from various social platforms refined from data from analytical reports, Shopify results, and findings from customized A/B testing. ? Supported the development of a new dark influencer ad program while formulating and strategizing creative campaigns to strengthen client's brand voice and growth of target audience via sales and reach ? Presented and communicated new approaches for cross-channel solutions to succeed in KPIs such as reducing its CAC and increasing its conversion rates for B2C big-name retail brands

? Communicated and managed the marketing team in regards to branding, content creation, and advertisement ? Sold-out registration across North America within immediate launch to 500+ attendees through acquisition and social media campaigning ? Increased member turnout and social media following by 300% measured by attendee rate and followers ? Designed custom products for merch to 1000+ members and sponsors from the Mid-Atlantic to the U.S.