Scott Anderson: in Dana Point, CA

Director of Social Media and Branding: As a marketing leader and a member of the senior management team was involved in all areas of brand development at Verizon 4G Wireless and Pizza 90, applying new media strategies to grow and innovate their business. • Championed and developed digital programs to connect and engage with consumers through websites, blogs, and social media platforms including Twitter, YouTube, Google+, Instagram, Yelp and Facebook. • Created goals for online marketing tactics such as SEO, Paid Advertising, Email Marketing and Social Media. Utilized web analytics tools such as Google Analytics and Facebook Ads reporting to monitor performance. • Led a cross functional team of Operations, Training, Marketing and Finance to develop and launch a fresh casual concept- Pizza 90, establishing the brand’s expression consistently across media, geography and team members. • Created innovative video promotional campaigns in Facebook utilizing Ads Manager that far exceeded expectations for sales and new customer acquisition. • Increased holiday traffic and gross profit at Verizon 4G Wireless by 6% year over year through integrated campaign partnerships with Samsung, Apple and HTC. • Increased store traffic by 8% with the launch of the 4G Rewards loyalty and e-mail marketing programs.

Was highly involved in setting corporate brand strategy, menu development and concept innovation. • Created a comprehensive marketing and product strategy including brand positioning, product, menu, price, promotion, packaging, research, public relations, and digital - positioning the brands for positive sales comps. • Developed and delivered coffee product launch strategies leading cross functional teams of operations, production, supply chain and IT that resulted in sequential sales improvement for each of the last eight quarters in 2012-2013. • Drove positive check and traffic count growth through innovative grassroots marketing and social media that included brand partnerships with 20th Century Fox, NBC Universal and Sony Pictures. • Defined in store and drive thru menu redesign strategy and led implementation resulting in a sales shift to higher margin products and sales increases of over 4%.

With the Walt Disney Worldwide Special Events team, operations, marketing, and merchandising plans for Disney’s Soda Fountain and Studio Store were successfully created and launched in store with innovative events and promotions. • Exceeded management’s revenue goals by 55% and outperformed quarterly profit targets on a consistent basis. • Launched and created the Disney collectable pin program at the Hollywood location (revenues exceeding 1 million annually) resulting in high margin profits and a high level of satisfaction among guests.