Scott Birke: in Collingwood, ON
Scott Birke

Collingwood | CA
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Outdoor
Skate
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Summary
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Work experience
Finder
Senior Publisher | 07/2019 - 04/2023
Canada Area
Responsible for driving organic traffic growth in Canada chiefly through SEO and content direction. Finder currently has offices in Sydney, New York,
London, Manila, Wroclaw and Toronto.
Finder
Growth Manager, Americas | 06/2021 - 04/2023
Ontario, Canada
Growing Finder's footprint for finance content in North America, South America and Central America. This role is in addition to my current role as Senior
Publisher at Finder Canada.
VerticalScope Inc
Director, Content Operations | 08/2015 - 07/2019
Canada
Directed content strategy and written sponsored content for VerticalScope's
in-house content agency, Geared Content Studios, including its paid content's
social media distribution. Developed and fulfilled content-related ad products for the sales team resulting in unprecedented year-over-year growth for the company. Also directed editorial and affiliate content for a rapidly growing
portfolio of verticals including technology, sports, collectibles and more.
Reported to the VP, Content.
SBC Media
Group Editorial Director | 09/2014 - 07/2015
Canada Area
Directed content strategy--print, online and social media--for Canada's
leading action sports media publisher, which included Snowboard Canada,
SBC Skier, SBC Ski & Snowboard Resort Guide, Snowboard Canada's
Women's Annual, SBC Business, SBC Skateboard.
Duties included the management of staff and freelance contributors, budgets and forecasting, writing, editing, and working with SBC Media's advertising, circulation, promotion and production departments to ensure all company
goals were exceeded.
SBC Media
Editorial Director, Winter Media | 01/2012 - 09/2014
Directed the editorial of winter titles and websites at SBC Media, which included Snowboard Canada / SnowboardCanada.com; Snowboard Canada's
Women's Annual / SBCwomen.com; SBC Skier / SBCskier.com; and SBC Ski & Snowboard Resort Guide / SBCresortguide.com--and their respective social
media programs.
SBC Media
Editor, Snowboard Canada Magazine / Snowboardcanada.com | 01/2008 - 08/2014
Toronto, ON
Responsible for all editorial for both Snowboard Canada Magazine and Snowboardcanada.com and its video properties. Duties include writing, editing, management of staff and freelance contributors, budget management, and creating and managing a social media plan for both. Respected worldwide,
Snowboard Canada is the country's leading snowboard magazine and snowboard website with 60,000 circulation per issue and reach of over
200,000 readers per month.
Took the country's most successful snowboard media property from its sole
print focus and developing its online property, SnowboardCanada.com into one of the world's most successful snowboard sites.
SBC Media
Managing Editor, Snowboard Canada Magazine | 04/2006 - 12/2007
Managed editorial (including writing, editing and story assignments) at Snowboard Canada and Snowboardcanada.com, as well as contributors for both.
SBC Media
Editor, Whistler Blackcomb Magazine / SBC Business Magazine (Special Projects Editor, SBC Media) | 09/2003 - 04/2006
Handled all editorial--story assignment and contributor management, editing, writing, photo editing--for SBC Business Magazine and Whistler Blackcomb
Magazine.
SBC Media
Associate Editor, Snowboard Canada Magazine | 04/2005 - 04/2006
Assisted the editor with all editorial duties (including writing, editing, story assignments and freelance contributor management) at Snowboard Canada and Snowboardcanada.com.
North and West Voice Publishing
Editor, Whistler This Week | 09/2000 - 07/2003
As founding editor, I created a new weekly paper in Whistler with a guest- based, recreation and entertainment focus.
North and West Voice Publishing
News Editor, Sea To Sky Voice | 09/1999 - 09/2000
Covered news, politics and features for the Whistler-based newsweekly through writing and coordinating the work of freelance contributors.
The Ontarion, The University Of Guelph's Independent Student
Education history
University of Guelph
Bachelor of Arts | 1993 - 1999
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