Scott Hofford: Creator of Iconoflage® | Transforming Brand Heritage into Scalable Visual Experiences in Eugene, Oregon

• Creator of Iconoflage® - a proprietary visual storytelling art form that transforms brand heritage into architectural installations and commercial applications. • Logo and brand identity design for established brands across corporate, sports, and retail sectors. • Illustration and pattern development for apparel, packaging, and environmental graphics. • Strategic design solutions including WordPress websites and digital assets.

I provided conceptual design, focusing on branding, website, and packaging designs that made the client's brand stand out. While the clientele ranged from large global brands to small local shops and everything in between, my effort was always pushing myself to give my best. When the web manager was out, I oversaw website development and worked with the developers to ensure the final product matched the initial design and included the desired functionality.

• Established a project management system for the creative team, improving, prioritization, organization, and scheduling • Spearheaded establishing branding guidelines and redesigning collateral to produce a cohesive visual identity

• Designed branding and marketing collateral for digital and print media • Designed vehicle vinyl packages increasing interest and saleability

• Manage branding and marketing design, maintain and submit new product registrations. • Created system to streamline filing for new registrations and registration renewals. • Built digital databases to collect all forms, applications, and supporting documents for products and their registrations.

• Account manager and graphic designer for most of the agency’s clients. • Persistently managed multiple projects simultaneously meeting or beating project deadlines. • Expanded my design skill set to make myself more valuable for the agency and provide more solutions for clients.

• Designed web ads • Assisted in website management posting and editing news stories • Designed branding that attracted a new, younger audience. • Designed new marketing material for sales team which helped on-board new customers. • Designed a more functional company website.

Sales associate and data and repair entry.

Bellman, Valet, Shuttle Driver, Concierge, and other random jobs that needed assistance

Merchandiser