Scott Kaminski: in Mechanicsville, VA

• Develop and direct marketing and advertising program for medium-sized home builder with 14 geographically dispersed communities across an economically diverse client base. • Rebranded company including updating corporate identity, logo and overall brand messaging. • Increased 2014 year-over-year measurable sales lead traffic by 70%; raised web traffic by 12% for same duration. • Direct internal communications for all employees including human resources and benefits communications, employee newsletters, operational communications, company events and meetings. • Manage all aspects of public relations at the corporate and individual community level. Serve as company spokesperson for all media inquiries. • Oversee customer survey, feedback and resolution process at pre-determined points in the home purchasing and ownership cycle. • Manage advertising and media strategy firms in leveraging strategy and budget in excess of $1 million.

• Oversaw and managed marketing and advertising program for Philadelphia area auto dealer group including Audi (3 locations), Porsche (1 location), Volkswagen (1 location), pre-owned vehicles (3 locations) and auto body shop with combined annual gross sales of over $250 million dollars. • Developed and drove digital marketing, social media, and traditional advertising to increase customer traffic and drive incremental sales. • Grew individual dealership social media accounts (Facebook, Twitter, LinkedIn, Google+ & Instagram) from few to a combined 45,000+ engaged followers. • Managed, planned and scheduled all forms of advertising media including television, radio, direct mail, targeted display and search engine marketing ads. • Monitored, tracked and analyzed campaign performance through various reporting and metrics including Google Analytics and custom Hootsuite reports. • Managed all day-to-day corporate social media interactions across Facebook, Twitter, Google+, and LinkedIn. •

• Created and delivered international B2B marketing plans focused on regaining dormant customer accounts and increasing customer engagement. • Developed robust collateral for outside sales team that showcased promotional offers across a wide range of product categories which increased cross selling opportunities. • Coordinated and managed Chicago and Philadelphia area trade shows each featuring over 40 vendors with combined event sales in excess of $500,000. • Selected to plan, oversee and execute nine “grand re-opening” events nationally, gaining an additional $4,000,000 in retail and service sales in fiscal 2007.

• Managed communications channels for 20,000 store support, field and distribution center employees including employee newsletters, internal video production and employee intranet page. • Produced, scripted and directed all training and promotional videos resulting in improved overall retail and service sales, increased business literacy and 100% employee training compliance. • Oversaw national public relations campaign for National Tire Safety Week including press release dissemination, pitching and setting up interviews for top ten markets and post-event analysis. • Developed media training for senior executives on communications best practices, messaging, and delivery for change and transformational programs. • Revised and implemented field communications process which increased operational compliance and cost savings of $250,000 annually. • Managed team of 4 in achieving company, department and individual goals and objectives.

• Oversaw Pep Boys’ chain wide top gross profit location through improved customer service, increased retail and service sales, shrink reduction and effective inventory and payroll management.

• Wrote press releases for U.S. Navy publications, edited USS Belleau Wood newsletter and managed onboard communications and public relations program. • Developed all media materials including press kits, guidebooks, tour guide talking points and suggested photo shot lists for international media. • Delivered command information and entertainment through television broadcasts, electronic news gathering and radio programming; served as television news assignment editor.