Sean Hargraves: FREELANCE ART DIRECTOR/ DESIGNER in Irvine, CA

Developed and created national advertising campaigns, branding, graphics, packaging, catalogs, logos, POS, trade show displays, merchandising, and promotional materials for high visibility national clients including Haro Bicycles, Diamondback Bicycles, Taylor Made Golf, Hasbro, Raleigh Bicycles, West Coast Choppers, Physics Golf Bags, Bell Helmets, etc. • Designed/Developed startup Golf Bag line named “Best New Product” • Led creative for startup brand Monoptics, named “Best New Product” • Designed/Developed product and packaging for West Coast Choppers bicycle accessories sold exclusively at mass retailers (Walmart)

Responsible for driving, managing, and directing all creative needs for 3 separate and unique motocross apparel and accessories brands in a highly competitive, image critical industry. • Managed 7 person internal Art Department • Streamlined operation by introducing Creative Brief system • Concept and copywriting for all consumer and trade advertising

Creative lead and oversight for Oakley Go-To-Market team responsible for designing and producing all new product launch documents and training materials for sell-in to sell-through of new release Oakley products. • Managed team of freelance designers • Enforcer of established brand guidelines • Copywriting and proofing of all GTM collateral