Sean Kelly: Director/Vice President of Sales in Flagler Beach, Florida
Summary
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Activity
Projects
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Work experience
BAJIO
VP of Sales | 01/2021 - Current
* Successfully launched BAJIO Sunglasses as a startup venture, developing and executing strategy from the ground up.
* Successfully recruit, hire, and train top-performing sales professionals, building a global high-performing team, resulting in $9 million in sales across 960+ retail locations, in less than 24 months.
* Formulate and executed innovative sales strategies, including Go-To-Market (GTM), leveraging data-driven analysis to identify market trends and drive revenue growth.
* Provide strong leadership to the sales team, inspiring performance excellence and fostering a culture of collaboration and success.
* Implement and optimized sales processes, policies, and procedures to maximize efficiency and productivity.
* Utilize ERP, CRM, KPIs as well as data analytics to track sales performance, analyze market data, and identify areas of opportunity.
Huk Performance Apparel
Director of Sales | 01/2019 - 12/2021
* Achieved a 133% increase in revenue, driving sales from $30 million to $70+ million.
* Developed and executed comprehensive sales plans, including channel expansion and segmentation strategies, to grow revenue and gain new placement.
* Implemented data-driven analysis to identify market opportunities, optimize pricing strategies, and drive sales performance.
* Led the sales team in the development and execution of strategic initiatives, resulting in significant revenue growth and market expansion.
* Improved margins and operating expenses resulting in first EBITDA positive year in company's history.
* Collaborated cross-functionally with marketing, operations, and finance teams to align sales objectives and drive overall business success.
* Transformed sales operations within 90 days by rebuilding the sales team and implementing scalable processes and procedures.
* Optimized agreements with retail partners and sales team, improving margins. Full P&L responsibility.
* Mentored and developed sales team of 38, fostering a high-performance culture and achieving sales targets.
Costa del Mar
Business Development Manager | 01/2018 - 09/2019
Costa Del Mar Sunglasses
Eastern Sales Manager | 01/2011 - 12/2017
* Directed the sales of a $48 million region, consistently exceeding sales targets and achieving double-digit revenue growth.
* Leveraged data analytics to drive sales strategies, optimize product positioning, and identify new market opportunities, resulting in consistent 20%+ YOY sales increases.
* Led and developed a high-performing sales team of 42 individuals, providing coaching and guidance to maximize individual and team performance.
* Collaborated with senior leadership on strategic planning, budgeting, and market expansion initiatives.
* Spearheaded the design and implementation of region-specific sales plans.
Education history
The University of San Diego
MSc
Plymouth State
BSc
Connections
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