Sharleen Guerieri Davis: Buyer in Melbourne, Florida
Summary
Activity
Projects
No information
Work experience
Boardriders
Roxy DTC Buyer | 07/2022 - 05/2023
• Owned the Americas Roxy DTC business across Retail, Outlet, and E-Commerce, managing end-to-end buying, assortment strategy, pricing, and allocations
• Curated and executed monthly seasonal buys across four seasons, aligning product flow with launch calendars and marketing initiatives
• Partnered closely with Allocations, Planning, Design, and Marketing to ensure on-time deliveries and optimized sell-through
• Analyzed market trends, historical performance, and customer data to inform assortment decisions and present insights to Roxy Global leadership
• Balanced product mix to drive sales growth, margin optimization, and inventory efficiency
Emersn Boutique
CO-FOUNDER & BUYER | 01/2019 - 01/2021
• Co-founded and scaled a Southern California women’s fashion e-commerce boutique, overseeing buying, merchandising, and inventory strategy
• Conducted trend forecasting and competitive analysis to build seasonal assortments aligned with customer demand
• Developed business plans, quarterly sales goals, and inventory strategies based on performance metrics
• Built and managed vendor relationships, negotiated pricing, and placed purchase orders
• Designed and launched Shopify website
Diane's Beachwear
Senior Buyer | 06/2016 - 01/2019
• Led buying strategy for 20 retail locations and e-commerce, managing budgets, open-to-buy, and seasonal assortment planning
• Consistently met or exceeded departmental sales goals through disciplined inventory and assortment management
• Prepared detailed financial analysis, OTB plans, and sales forecasts across multiple divisions
• Managed and negotiated with 50+ vendors, finalizing pricing, terms, and order quantities
• Oversaw inventory allocation and redistribution to optimize sell-through and minimize markdown exposure
• Reported directly to the business owner on performance, opportunities, and risks
• Led and mentored the buying team; developed standardized Buyer Procedures Handbook
• Owned key categories including Junior Surf, Swimwear, Accessories, Footwear, and Miscellaneous
Diane's Beachwear
Senior Buyer | 06/2009 - 06/2015
Diane's Beachwear
Assistant Buyer | 05/2007 - 06/2009
BCBG Max Azria
Buying Intern | 01/2007 - 05/2007
Education history
Fashion Institute of Design & Merchandising
Associate of Arts Degree | 2005 - 2007
Warren High School
High School Diploma | 2001 - 2005
Connections
Companies (0)
No information
