Sharon Harrison: Marketing Consultant in San Francisco, CA
Sharon Harrison
![Profile avatar](https://content.malakye.com/media/uploads/images/personalprofiles/thumbs/755147_637400184913478929.jpeg)
Marketing Consultant
San Francisco | United States
Skills
No information
Interests
Camping
Traveling
Summary
Activity
Projects
No information
Work experience
Self-employed
Marketing Consultant | 04/2020 - Current
Helping clients develop brand and product marketing strategy and tactics.
Unison
Director Partner Marketing | 07/2019 - 04/2020
- Lead partner marketing for all partner channels, developing tools to help our BusDev and Partner Sales teams to attract and educate new partners.
- Responsible for building the Partner section of website working collaboratively with our design, development, Partner Sales and BusDev teams.
- Collaborate with digital product team to develop and build out additional tools on our Partner Portal in service of our Partners' needs.
- Key contributor to development of a new platform in service of our Partners.
Slalom Consulting
Consultant - Customer Engagement | 02/2017 - 06/2019
Specializing in the development and launch of new products and initiatives. I help clients develop marketing strategy and manage execution as well as overall Agile project management.
Innovation Lab
Directed marketing and partner marketing | 10/2017 - 03/2019
10/17 to 3/19
- Worked with client to build business cases for partnerships adopted by the core company.
- Directed marketing and partner marketing for innovation start-up venture reducing CAC.
- Managed venture launch team; ops, marketing, technology, and finance using Agile methodology.
Utility Sector: 6/17 to 09/19
- Led marketing strategy and execution for upcoming utility marketplace consumer communications collaborating with legal and compliance teams.
Lucasfilm Ltd
Sr. Manager International Marketing | 04/2008 - 04/2012
- Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%.
- Developed co-marketing playbook and processes to create efficiencies across territories.
- Oversaw creation and approval of international creative assets integrating localized narrative and content.
- Led international marketing for launch of #1 Blu-ray box set of all time; Star Wars The Complete Saga.
- Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support.
- Responsible for multimillion dollar budgets across 16 international territories.
Magellan Navigation, Inc
Sr. Manager, Worldwide Marketing Communications and Product Launch | 06/2006 - 04/2008
Worldwide Product Launch and Marketing Communications
Manager | 03/2005 - 06/2006
International Consumer Products
Marketing Communications Manager | 02/2003 - 03/2005
- Led brand creation including positioning, naming and packaging for worldwide consumer products, guarding and maintaining master brand equity across different brand lines.
- Led consumer insights marketing research to inform marketing efforts, segmentation, positioning, branding and product development.
- Managed packaging design, channel marketing in-store displays and collateral, and demos for multiple international brands.
- Developed omni-channel advertising creative and execution with external firm.
- Created and maintained worldwide product launch plan to ensure on time execution of all launch elements.
- Liaison between product marketing, channel marketing, and marketing communications.
- Developed and managed marketing plans and tactics leading to 100% YOY sales growth.
- Collaborated with product development to develop iconography language for product UX/UI.
EPIC International
Director of Marketing | 08/2001 - 02/2003
- Worked with founder to develop corporate brand positioning and strategy.
- Developed corporate branding and marketing collateral including brochures, presentations and proposals.
- Executed and managed corporate events and meetings both nationally and internationally.
Education history
Arizona State University
Bachelor of Science
Thunderbird School of Global Management
Master of International Management
Connections
Companies (0)
No information