Sharon Harrison: Marketing Consultant in San Francisco, CA

Helping clients develop brand and product marketing strategy and tactics.

- Lead partner marketing for all partner channels, developing tools to help our BusDev and Partner Sales teams to attract and educate new partners. - Responsible for building the Partner section of website working collaboratively with our design, development, Partner Sales and BusDev teams. - Collaborate with digital product team to develop and build out additional tools on our Partner Portal in service of our Partners' needs. - Key contributor to development of a new platform in service of our Partners.

Specializing in the development and launch of new products and initiatives. I help clients develop marketing strategy and manage execution as well as overall Agile project management.

10/17 to 3/19 - Worked with client to build business cases for partnerships adopted by the core company. - Directed marketing and partner marketing for innovation start-up venture reducing CAC. - Managed venture launch team; ops, marketing, technology, and finance using Agile methodology. Utility Sector: 6/17 to 09/19 - Led marketing strategy and execution for upcoming utility marketplace consumer communications collaborating with legal and compliance teams.

- Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%. - Developed co-marketing playbook and processes to create efficiencies across territories. - Oversaw creation and approval of international creative assets integrating localized narrative and content. - Led international marketing for launch of #1 Blu-ray box set of all time; Star Wars The Complete Saga. - Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support. - Responsible for multimillion dollar budgets across 16 international territories.

- Led brand creation including positioning, naming and packaging for worldwide consumer products, guarding and maintaining master brand equity across different brand lines. - Led consumer insights marketing research to inform marketing efforts, segmentation, positioning, branding and product development. - Managed packaging design, channel marketing in-store displays and collateral, and demos for multiple international brands. - Developed omni-channel advertising creative and execution with external firm. - Created and maintained worldwide product launch plan to ensure on time execution of all launch elements. - Liaison between product marketing, channel marketing, and marketing communications. - Developed and managed marketing plans and tactics leading to 100% YOY sales growth. - Collaborated with product development to develop iconography language for product UX/UI.

- Worked with founder to develop corporate brand positioning and strategy. - Developed corporate branding and marketing collateral including brochures, presentations and proposals. - Executed and managed corporate events and meetings both nationally and internationally.