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Marketing Consultant

Specialist & Consultant

Collaborative creative marketer with experience in fast paced, entrepreneurial organizations from the outdoor industry to consumer electronics that have a track record of disrupting the market. I have led cross-functional marketing teams to create global marketing campaigns. My expertise includes strategy, branding, positioning, consumer insights, planning, execution, and creative asset development.

Exceptional skills in managing cross-functional teams, project management, developing compelling narratives, and cross-organization effectiveness. I'm passionate about working with great people to get more people engaged in an active outdoor lifestyle by create compelling and engaging marketing programs.


SKILLS:

Product Marketing					        
Brand Strategy					        
Go-To-Market Planning				       
Positioning & Messaging							
Team Leadership & Development			
Omni Channel Marketing 				
International Marketing
Creative Asset Development			        
Outdoor Industry Marketing
Partner Marketing
Brand Management
Consumer Insights
Project Management (Agile)
Cross-Organizational Effectiveness
Agency Management
Retail Marketing
Public Relations

ACCOMPLISHMENTS:

*  Directed international marketing for multiple product lines including messaging, advertising, digital marketing, SEO, events/trade shows, promotions, channel marketing, app development, and public relations resulting in 60% market share for key preparedness product line.

*  Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%.

*  Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support.

*  Developed and managed global marketing plans and tactics leading to 100% YOY sales growth.

*  Awarded Q2 2019 “Mogul” as best overall consultant in San Francisco office.


Helping clients develop brand and product marketing strategy and tactics. 

- Lead partner marketing for all partner channels, developing tools to help our BusDev and Partner Sales teams to attract and educate new partners.
- Responsible for building the Partner section of website working collaboratively with our design, development, Partner Sales and BusDev teams.
- Collaborate with digital product team to develop and build out additional tools on our Partner Portal in service of our Partners' needs.
- Key contributor to development of a new platform in service of our Partners.

Director Partner Marketing

Specializing in the development and launch of new products and initiatives. I help clients develop	marketing strategy and manage execution as well as overall Agile project management.

Consultant - Customer Engagement

10/17 to 3/19
- Worked with client to build business cases for partnerships adopted by the core company.
- Directed marketing and partner marketing for innovation start-up venture reducing CAC.
- Managed venture launch team; ops, marketing, technology, and finance using Agile methodology.
Utility Sector: 6/17 to 09/19
- Led marketing strategy and execution for upcoming utility marketplace consumer communications collaborating with legal and compliance teams.

Directed marketing and partner marketing

- Directed matrixed global team to develop and execute International Marketing Programs in 16 territories resulting in exceeding international sales targets by 15%.
- Developed co-marketing playbook and processes to create efficiencies across territories.
- Oversaw creation and approval of international creative assets integrating localized narrative and content.
- Led international marketing for launch of #1 Blu-ray box set of all time; Star Wars The Complete Saga.
- Managed global first party partnerships (Microsoft, Sony, Nintendo, Apple); negotiating partnership opportunities and co-marketing programs resulting in multi-million-dollar co-marketing support.
- Responsible for multimillion dollar budgets across 16 international territories.

Sr. Manager International Marketing

Sr. Manager, Worldwide Marketing Communications and Product Launch

Manager

- Led brand creation including positioning, naming and packaging for worldwide consumer products, guarding and maintaining master brand equity across different brand lines.
- Led consumer insights marketing research to inform marketing efforts, segmentation, positioning, branding and product development.
- Managed packaging design, channel marketing in-store displays and collateral, and demos for multiple international brands.
- Developed omni-channel advertising creative and execution with external firm.
- Created and maintained worldwide product launch plan to ensure on time execution of all launch elements.
- Liaison between product marketing, channel marketing, and marketing communications.
- Developed and managed marketing plans and tactics leading to 100% YOY sales growth.
- Collaborated with product development to develop iconography language for product UX/UI.

Marketing Communications Manager

- Worked with founder to develop corporate brand positioning and strategy.
- Developed corporate branding and marketing collateral including brochures, presentations and proposals.
- Executed and managed corporate events and meetings both nationally and internationally.

Director of Marketing

Find out detailed information about Sharon Harrison, Marketing Consultant in San Francisco, CA

Sharon Harrison: Marketing Consultant in San Francisco, CA

Sharon Harrison

Self-employed

Unison

Slalom Consulting

Innovation Lab

Lucasfilm Ltd

Magellan Navigation, Inc

Worldwide Product Launch and Marketing Communications

International Consumer Products

EPIC International

Arizona State University

Thunderbird School of Global Management