Shelbie Janocha: COPYWRITER & CONTENT SPECIALIST in Los Angeles, CA

Write copy across social platforms and digital ads to effectively reach consumers in the appropriate target markets Curate media and social calendars for 20+ clients Including JW Marriott, IHG Hotels, Ritz Carlton, and AC Hotels. Work directly with clients, and our internal client services team, on campaign initiatives, branding, and crisis communication to ensure our messaging was on brand and target no matter the situation Contributed to increase in client engagement by 8-45%

Cultivate brand voice across all D2C platforms Including e-commerce website, product descriptions, emails, blog posts, and newsletters. Assist in cultivating brand voice across campaigns

Oct 2018 - June 2019 Cultivate authentic brand personality as first introduction to clients offline experience Expertise level product knowledge and communication in Glossier tone-of-voice Train incoming Editors on full line of products and policies