Log InSign Up

Shelley Buyagawan: Senior Sales Manager-West in Bellingham, WA

Profile background

Shelley Buyagawan

Profile avatar
Senior Sales Manager-West
Bellingham | United States
Skills

No information

Interests

No information

Industries
Bike
Fishing
Lifestyle
Outdoor
Run
Snow
View all
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

No information

Work experience
Image Sea to Summit

Sea to Summit

Senior Sales Manager-West | 10/2021 - Current

Provide best-in-class support to internal teams and external partners thru assortment planning, merchandising, promotional support, education & staff training, business analytics, and technical product expertise. Create and develop standard operating procedures, efficiencies & strategies to maximize channel growth. Driving sales strategy & revenue through progressive and effective sales team management.
Image The Sherpa Group Two

The Sherpa Group Two

Agency Co-Principle & Strategic Account Development | 01/2019 - 09/2021

Idaho, Montana, and Alaska Brand Partners: Hydro Flask, Wigwam Socks, Merrell Footwear (Work/Tactical/Pro), and Zamberlan Footwear. Core responsibilities included: • Brand Sales Strategy • Retail/Sales Channel Development • Distribution Management • Forecasting & Planning • Market Analysis & Sales Analytics (SPS, Oracle, SAP, MS) • New Business Development & Strategy • Sales Training, Trade Shows, Events & Seminars • P&L Responsibility • Vendor Relationship Manager • Sales Rep Manager & Mentor Awarded the 2019 Impact Business Contributor of the Year by Wigwam Mills. Nominated for Vendor of the Year for REI: Camp Division (Hydro Flask)
Image CamelBak

CamelBak

Sales Manager | 04/2016 - 12/2018

Developed sales plans with PNW strategic accounts REI, Amazon.com, Mountain Equipment Co-Op, and Canadian distributors. • Formulated and implemented the annual business plan, monitor sales, and develop strategies for key accounts (promotions, SMU's, & direct import programs, etc). • Horizontal project management with product, marketing, sales operations, and finance to create opportunities with each strategic retail partner. • Directed sales rep activity (including clinics, sales support, etc). • Managed 1P marketplace on Amazon Awarded 2016 Vendor of the Year for Operational Excellence.
Image The Frontier Group

The Frontier Group

Director of Sales | 04/2014 - 04/2016

Idaho, Montana, and Alaska. Brand Partners: Adidas Outdoor, Acorn Footwear, Mountainsmith, Mpowered, 5.10, and Bolle/ Serengeti.
Image The Sherpa Group Two

The Sherpa Group Two

Key Accounts and Territory Manager (Multi-Brand) | 05/2012 - 04/2014

Managed national key accounts and independent specialty retail. Brand partners: Mountain Hardwear, Hydro Flask, Princeton Tec, Woolrich Footwear, Buff, Montrail Footwear, and Wigwam Socks. Awarded Sales Agency of the Year: Wigwam Mills.
Image The Sherpa Group Two

The Sherpa Group Two

REI Key Account Manager - Mountain Hardwear | 02/2007 - 05/2012

Developed and deepened cross-divisional relationships between REI and Mountain Hardwear. Fostered sales growth form 9 M to 22 M in 5 years. Responsible for product lifecycles within REI retail ecosystem. Mountain Hardwear showroom manager in Kent, Washington REI Vendor Of The Year nomination for 2009 and 2010 (Outerwear and Camp Gear)
Image The Sherpa Group Two

The Sherpa Group Two

Sales Representative | 02/2003 - 01/2007

Managed assigned regional territory. Executed business development plans; which included new product rollouts, key account field service, customer relationship development and order fulfillment. Grew assigned territory 30+% YOY to break 1M threshold with specialty independent retail.
Image Merchant- Footwear Department (Mens/Womens/Kids)

Merchant- Footwear Department (Mens/Womens/Kids)

Contributor to assortment curation, product set | 01/2000 - 01/2003

Jan 2000 - Jan 2003 (3 years 1 month) Part of the buying team of Product Managers, Analysts, and Planners to manage the product lifecycle at REI. Worked across multiple divisions from Marketing, Retail Ops, and AP to ensure data accuracy of products. Maintained Vendor relations within the department and marshalled vendor resources to aid in visual merchandising, product copy and article creation. Contributor to assortment curation, product set ups, event allocations and maintained markdown schedules. Retail Sales & Training
Education history
Image Highline College

Highline College

Associates of Arts | 1993 - 1995

Image Western Washington University

Western Washington University

| 1996 - 1999

Connections
Companies (0)

No information

1501 Lincoln Blvd.#1014 Venice, CA. 90291