Shelley Buyagawan: Senior Sales Manager-West in Bellingham, WA
Shelley Buyagawan
Senior Sales Manager-West
Bellingham | United States
Skills
No information
Interests
No information
Summary
Activity
Projects
No information
Work experience
Sea to Summit
Senior Sales Manager-West | 10/2021 - Current
Provide best-in-class support to internal teams and external partners thru assortment planning,
merchandising, promotional support, education & staff training, business analytics, and technical
product expertise. Create and develop standard operating procedures, efficiencies & strategies to maximize channel growth. Driving sales strategy & revenue through progressive and effective sales
team management.
The Sherpa Group Two
Agency Co-Principle & Strategic Account Development | 01/2019 - 09/2021
Idaho, Montana, and Alaska
Brand Partners: Hydro Flask, Wigwam Socks, Merrell Footwear (Work/Tactical/Pro), and Zamberlan
Footwear.
Core responsibilities included:
• Brand Sales Strategy
• Retail/Sales Channel Development
• Distribution Management
• Forecasting & Planning
• Market Analysis & Sales Analytics (SPS, Oracle, SAP, MS)
• New Business Development & Strategy
• Sales Training, Trade Shows, Events & Seminars
• P&L Responsibility
• Vendor Relationship Manager
• Sales Rep Manager & Mentor
Awarded the 2019 Impact Business Contributor of the Year by Wigwam Mills.
Nominated for Vendor of the Year for REI: Camp Division (Hydro Flask)
CamelBak
Sales Manager | 04/2016 - 12/2018
Developed sales plans with PNW strategic accounts REI, Amazon.com, Mountain Equipment Co-Op,
and Canadian distributors.
• Formulated and implemented the annual business plan, monitor sales, and develop strategies for key
accounts (promotions, SMU's, & direct import programs, etc).
• Horizontal project management with product, marketing, sales operations, and finance to create
opportunities with each strategic retail partner.
• Directed sales rep activity (including clinics, sales support, etc).
• Managed 1P marketplace on Amazon
Awarded 2016 Vendor of the Year for Operational Excellence.
The Frontier Group
Director of Sales | 04/2014 - 04/2016
Idaho, Montana, and Alaska.
Brand Partners: Adidas Outdoor, Acorn Footwear, Mountainsmith, Mpowered, 5.10, and Bolle/
Serengeti.
The Sherpa Group Two
Key Accounts and Territory Manager (Multi-Brand) | 05/2012 - 04/2014
Managed national key accounts and independent specialty retail.
Brand partners: Mountain Hardwear, Hydro Flask, Princeton Tec, Woolrich Footwear, Buff, Montrail
Footwear, and Wigwam Socks.
Awarded Sales Agency of the Year: Wigwam Mills.
The Sherpa Group Two
REI Key Account Manager - Mountain Hardwear | 02/2007 - 05/2012
Developed and deepened cross-divisional relationships between REI and Mountain Hardwear.
Fostered sales growth form 9 M to 22 M in 5 years.
Responsible for product lifecycles within REI retail ecosystem.
Mountain Hardwear showroom manager in Kent, Washington
REI Vendor Of The Year nomination for 2009 and 2010 (Outerwear and Camp Gear)
The Sherpa Group Two
Sales Representative | 02/2003 - 01/2007
Managed assigned regional territory.
Executed business development plans; which included new product rollouts, key account field service,
customer relationship development and order fulfillment.
Grew assigned territory 30+% YOY to break 1M threshold with specialty independent retail.
Merchant- Footwear Department (Mens/Womens/Kids)
Contributor to assortment curation, product set | 01/2000 - 01/2003
Jan 2000 - Jan 2003 (3 years 1 month)
Part of the buying team of Product Managers, Analysts, and Planners to manage the product lifecycle
at REI. Worked across multiple divisions from Marketing, Retail Ops, and AP to ensure data accuracy of
products. Maintained Vendor relations within the department and marshalled vendor resources to aid in visual merchandising, product copy and article creation. Contributor to assortment curation, product set
ups, event allocations and maintained markdown schedules.
Retail Sales & Training
Education history
Highline College
Associates of Arts | 1993 - 1995
Western Washington University
| 1996 - 1999
Connections
Companies (0)
No information