Sherry Evans: Owner in La Mirada, CA

? Created and managed "Hey Girl!" a traveling/online boutique offering seasonal contemporary fashions at trunk shows, home parties, salons and fundraisers for various charities. Now turned Instagram and online business. ? Conceptualized and built a start-up part-time business that surpassed sales of $200K annually. ? Online business driven by networking, creative social media strategies and promotions. ? Created brand identity, logos, social media, along with all marketing to align with target market. ? Responsible for total assortment of all fashion clothing and accessories as well as pricing, ticketing of merchandise and shipment of back orders to customers. ? Shopped San Pedro and California Mart weekly to seek the most current trends. ? Researched and negotiated best cost with vendors who had access to Nordstrom brand closeouts.

? Responsible for Men's and Women's Apparel, Swim and Accessories with a total volume of $70M. ? Developed SWOT analysis through repeat competitive shopping with internal and external partners to encourage competitive retail pricing and increase profit margins. ? Established a strategic and competitive promotional strategy to maximize sales of inline inventory and Outlet specific product that included 2 for 1, price points and % off. ? Directed monthly working meetings with all necessary departments including upper management to communicate new buying and promotion strategy along with visual layout and direction. ? Worked with product team to highlight areas where newness is imperative and opportunities exist. ? Partnered closely with P & A team to maximize sales and minimize inventory. ? Drove monthly OTB meetings along with planning to help identify opportunities and risks. ? Met with design team weekly to push negotiation of factory pricing to protect profit plans.

? Managed Jewelry, Belts, Shoes, Hosiery, Halloween and Peripheral business with a total volume of $40M ? Implemented and directed merchandising strategies specific to each accessory category. ? Decreased vendor base to build meaningful relationships and leverage costs and profit margins. ? Reduced Jewelry SKU count by 50% and increased productivity by 200% ? Developed price point strategy to send clear merchandising message across all categories. ? Worked with visual team to clean up and implement standards for accessories. ? Drove allocations to identify sizing opportunity in belts and shoes. ? Partnered with planning to take over 50,000 units in markdowns to clean up aged inventory. ? Mentored three associates to oversee and repair broken accessories department.

? Managed Jewelry, Belts, Swim and Peripherals with a total volume of $20M. ? Successfully launched an exclusive Guess Jewelry line in 20 accessory specific stores in February 2011 eventually rolling out to select retail stores. ? Coordinated a successful table fixture roll out in 55 stores in partnership with cross functional teams (store design, licensee and visual) to elevate Jewelry presentation and highlight higher price point items. ? Worked directly with multiple private label vendors to increase margin and develop trend right product to complement licensee offering. ? Partnered with licensees to develop product lines consistent with the Guess image. ? Collaborated with Planner to refocus Jewelry product mix and increase regular price sales, resulting in a14% increase to plan and 10% reduction in markdown rate. ? Created strategy to refocus Belt business by increasing basic penetration and elevating fashion offering. ? Trained and mentored Assistant Buyer to move on to next level.

? Assisted in assorting Handbags and Fragrance buys, while taking on sole ownership of Jewelry. ? Conducted in-depth analysis of Handbag business to maximize sales and profitability. ? Acted as interim buyer and managed department while manager was on maternity leave. ? Established relationship with handbag licensee and provided feedback and suggestions on product offering and product development. ? Assisted in successful launch of Guess by Marciano Handbags and new Men's Fragrance.

Assisted in managing daily Footwear business while taking on sole ownership of new Men's category.