Smitha Iyer: in Fountain Valley, CA

* Responsible for driving MarCom initiatives across websites, social media, advertising, public relations, tradeshows, collateral, and electronic marketing * Management of websites including three micro-sites (WordPress), optimizing design and functionality (html & CSS coding), content management, and providing technical support * Developing solution specific material including sales collateral, case studies, advertisements, press releases, and technical content * SEO analyzing web traffic, managing keywords and metadata, conducting competitive research and utilizing SEO tools to update web content and increase website traffic * Leading social media campaigns to enhance and build reputation with target audiences on Facebook, LinkedIn, and Twitter * Media and public relations activities including writing press releases, media outreach, and development of media kits for events * Tradeshows and event leadership in registrations, marketing budget, speaker submissions, logistics, promotional campaigns, and post-event de-brief/analysis * Managing the marketing budget, monitoring spend, negotiating with vendors, developing projected spend and budget forecast * Managing channel partners branding and event needs, ensuring they have products, display equipment, and are representing the company brand and products with integrity, consistency, and accuracy

Australia * Centrally managing the RFP process, including qualification of bids, proposal production, content writing, pitch support and post submission debriefs * Re-developed a Do It Yourself (DIY) proposal toolkit, providing the firm access to copy, graphics, images and sales content to assist teams in their business development activities. * Leadership of a firm-wide SharePoint proposal register, creating a transparent platform for the firm to monitor and analyze the amount/value of bids pursued * Producing best practice proposals now used as examples of best writing, design and proposal styles * New business support in the production of high-end capability statements responding to new business opportunities

Australia * Leading all marketing activities including branding, website content, events, advertising, sponsorship and sales material projects * Championing the Siebel sales CRM system with a focus on managing pipeline visibility, sales effectiveness and opportunity management * Managing the rollout of national rebranding tasks, working closely with agencies, head office, and internal and external stakeholders to ensure adherence to branding guidelines * Management of all RFP opportunities which involved working with multiple stakeholders in sales, legal, operations and corporate teams to develop compelling submissions. * Supporting sales teams nationally through the development of sales proposals, collateral, brochures and pitch presentation materials

Australia * Public speaking at organized information seminars for audiences of up to 30 guests * Driving marketing initiatives including direct marketing, website content management, implementation of surveys and design of marketing collateral * National event management including lead and partnership generation, list management, promotional design, advertising and post event analysis * Database management of over 400+ prospective and existing clients, * Graphic design and production of online client publication "CMS Tips and Tricks"

Australia * Database management using internal CRM system * Design and implementation of marketing communications from conception to completion including competitive research, concept mock-up, design and printing * Stakeholder management including supplier negotiations and liaising with graphic & web design agencies in ensuring the timely execution of scheduled work * Coordinating website rebranding activities.