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Sofia Reyes: in Tampa, FL

Sofia Reyes

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Tampa | United States
Skills

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Interests
Fashion
Yoga
Activewear
Styling
Menswear
Circuit training
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Industries
Fashion
Lifestyle
Outdoor
Streetwear
Swim
HomeSummaryActivityProjectsWork experienceEducation historyConnectionsCompanies
Summary
Activity
Projects

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Work experience
Image Fanatics, Inc.

Fanatics, Inc.

Apparel Designer | 08/2018 - 03/2019

- Designed Men’s, Women’s and Youth licensed apparel for major sports league (NFL,MLB,MLS,NBA & NCAA) and Harley-Davidson, for the vertical apparel division of Fanatics, Inc. - Closely collaborated with cross-functional partners in sourcing, merchandising, trims & fabrics, technical design, product development and graphic design. - Delivered trend-worthy and cutting-edge apparel by conducting research and development for future seasons, including the completion of comprehensive trend forecasting and market evaluations. - Managed all branding and trims design for the team by creating illustrations, providing measurements and evaluating quality to ensure superior products. - Created innovative color palettes for Harley-Davidson product based on market research and sales data. - Increased product lifecycle efficiencies by introducing software that compiled and tracked product history and updates.
Image Self Employed

Self Employed

Freelance Apparel Designer | 04/2019 - 03/2019

- Design and conceptualize apparel designs for boutique brands. - Deliver trend forecasting for niche and emerging markets. - Build patterns for factory production. - Style and curate collections for upcoming marketing campaigns.
Image Under Armour

Under Armour

Apparel Designer | 02/2017 - 05/2018

- Conceptualized apparel designs for Men’s Sportstyle, Athlete Recovery, and Andy Murray’s kit, executing 3 seasons on an 18-month calendar. - Owned the full design lifecycle spanning the inspiration process, consumer research, design, color, the creation of technical drawings, and bill of materials. - Created visual presentations and merch decks to help illustrate the team’s vision to senior leaders. - Overcame an uderstaffed season, handling multiple tasks to meet all deadlines on time and accurately. - Actively maintained strong relationships with other category partners- Print & Graphics team, PLMs, Merchants, Technical Designers, Fabric Developers, Trims and Sourcing. - Lead fit sessions from a design perspective, ensuring an equal blend of quality build and appearance.
Image Under Armour

Under Armour

Assistant Apparel Designer | 01/2015 - 02/2017

- Worked on Men’s Training Fleece Layers, Men’s Tennis inline and Andy Murray kits. - Played a crucial role in building product that exceeded its revenue prediction by 15%. - Helped the team find new inspiration, design and color by closely monitoring industry trends. - Assisted with technical drawings, bill of materials and fit sessions. - Helped create visual presentations and decks to help illustrate the team’s vision to leadership. - Traveled throughout the Asian-Pacific region to meet with vendors and review development samples.
Image The Custom Project

The Custom Project

Stylist Assistant | 01/2013 - 12/2014

- Styled client’s wardrobe and accessories for various occasions. - Expedited the organization and preparation of look book shoots. - Purchased samples for client’s closet wardrobe. - Oversaw tailors on the alteration and modification of client’s clothing.
Image Michael Kors

Michael Kors

Women's Design Intern | 09/2012 - 12/2012

- Reported to the designers and design directors in the Women’s Design Collection and Fabrics Department. - Created linesheets for the pre-fall 2013 collection. - Updated seasonal sketch & seasonal boards for meetings. - Assisted in the organization and set up of runway samples and pre season installations.
Image Alice & Olivia

Alice & Olivia

Product Development Intern | 01/2012 - 05/2012

- Organized the textile closet and fabric swatch library. - Collaborated with daily office tasks.
Image Charley 5.0

Charley 5.0

Design Director Intern | 05/2011 - 08/2011

- Attended model fittings and shoots. - Supervised the e-commerce website. - Organized sales showroom. - Collaborated in the development of lookbooks and linesheets.
Education history
Image Parsons The New School for Design

Parsons The New School for Design

Bachelor of Fine Arts | 2010 - 2014

Connections
Companies (0)

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1501 Lincoln Blvd.#1014 Venice, CA. 90291