Lifestyle

Outdoor

Freelance Strategist 

Other Services

If you want to stand out in a world as noisy as this one, you have to shake things up.

I’m a Portland-based freelance strategist bringing insight to the table that helps brands understand their place in the market and uncover opportunities to do different and matter more.

When I'm out of office, you can find me snowboarding, chasing waves, or traveling the globe to check out life from new angles.

Drop me a line if you want to get to know each other—I'm sure I'd be stoked to meet you.


Based in Portland Oregon, I partner with creative agencies, businesses, and startups to bring tools and fresh thinking that push brands to do different and matter more. Check out my portfolio site to see what I've been up to. 
www.strategybyspencer.com

Agencies:
Cinco Design - Skylight Collective - Liquid Agency

Clients: 
Outdoor Research, Arcade Belts, Aspen Ski Company, Smith, UserTesting, Chewy  

Capabilities:

Brand Strategy
- Competitive Audits
- Brand Positioning & Platforming
- Audience Personas

Messaging Strategy
- Messaging Frameworks
- Copywriting

Content Strategy
- Content Audits
- Creative Briefs

I ran everyday strategic efforts on projects, uncovering insights from trends and data to lead project kickoffs, develop brand platforms, and make sure our creative connected our partners to their people. Beyond projects for clients, I spearheaded monthly trend presentations to get the research from our strategy department (and some great pizza) in front of the whole agency.

Clients:
Osmo
The Escape Game
The James Brand
Human Headphones
Smith
Nixon

Strategist

My job was understanding people: who they are, what they care about, and how culture is shaping their perspective. I advocated for their needs and expectations to help our creative teams and clients align on truths and insights that connect brands with their audience.

Brands I've partnered with:
Nike
Arc’teryx
Microsoft
Boa
Mizu
Warner Brothers
Nexon
EA

Jr. Strategist 

During the midst of an agency rebrand, I took over as Director of Emerald Studios (formerly Venture Dept.) From budgets to new business, clients to creatives, I juggled the day to day of agency operations while bringing strategy and insight to guide our work.

Lessons learned:
Taking care of your team is just as important as taking care of the client. People respond better when you're real. In sink or swim scenarios, I swim.

Studio Director 

The Science and Memory project is based in generating a conversation about the topic of climate change. As students, we report stories about our changing world and the people affected. We strive to usher in a new way for our generation to look at our society in which we think about how businesses and brands can make meaningful steps in solving this problem.

+ Awards: First Place 2016 Hearst Multimedia Team Reporting, Shortlist One Screen Film Festival

Strategist & Writer 

Lived in Accra, Ghana while working as a swiss army knife type intern at an advertising agency and writing a research paper comparing American and Ghanaian demographics.

Strategy & Copywriting Intern 

Find out detailed information about Spencer Orofino, Freelance Strategist  in Portland, OR

Spencer Orofino: Freelance Strategist in Portland, OR

Spencer Orofino

Strategy By Spencer

Cinco Design Office

Cinco Design Office

Emerald Media Group

Science and Memory

Emerge Limited Ghana

University of Oregon