Spencer Pederson: in Bellevue, NY
Spencer Pederson
Bellevue | United States
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Summary
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Work experience
Acreage Holdings
Sr. Brand Marketing Manager | 03/2018 - 11/2019
• Spearheaded the strategic planning and execution of national and regional marketing programs in the cannabis space, spanning brand development, advertising, trade marketing, digital/social, events and PR
• Led a team of in-house marketers and external agencies to launch and manage a portfolio of unique cannabis brands, each tailored to a specific consumer segment in the marketplace
• Collaborated with product, creative, ops and retail teams to successfully open over 10 retail dispensary locations and introduce a portfolio of 50+ products under 'The Botanist' brand
• Established annual business plans, P&L, advertising campaigns and partnerships to boost awareness and sales
Colangelo Marketing Agency
eCommerce Marketing Manager | 03/2017 - 03/2018
• Developed and managed digital marketing strategy for our agency clients in CPG, vape and spirits industries
• Lead a marketing team of five to pitch new business and develop digital strategies for eCommerce, UX/UI development, SEO, content marketing, media campaigns, email marketing and social media
• For my primary client, Logic Vapes, I was instrumental in generating a 32% increase in YOY eCommerce sales, driven by an overhaul to their website UX, SEO, display advertising, email marketing and aggressive promotional strategy with AB testing integration
PAX Labs / JUUL Labs
Associate Brand Marketing Manager | 05/2014 - 06/2016
• Developed the go-to-market strategy and seasonal marketing programming to support product launches for two separate vaporizer brands: PAX and JUUL
• Led campaign planning and creative development to activate each brand across all retail and digital channels
• Successfully lead the trade marketing strategy for national retail/convenience chain distribution
• Managed quarterly brand activations at national music, art and fashion events such as Coachella, Outside Lands and SXSW
Education history
Western Washington University
Bachelors | 2010 - 2013
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