Steven Anderson: Art Director / Graphic Designer / Photographer / Creative in Rancho Santa Margarita, CA

Senior Graphic Designer with a focus on brand design and visual marketing, directly coordinating with the Creative Director and Art Directors to enhance the brand’s cult status and conceptualize new avenues of opportunity with brand partnerships. • Created creative briefs and responsible for weekly, monthly, and annual marketing campaigns • Drove engagement through creative concepts that enhance the brand’s prestige on social media • Lead design of environmental activations, pop-ups, events, and partner POP displays • Develop 360 campaigns emphasizing exclusive drops, artist, and brand collabs such as Fanatics, NBA, MLS, Scott Sports, and more • Developed hundreds of product line design concepts and assisted in technical design for production • Mentored junior designers providing resources, guidance and creative solutions on product design • Lead weekly design review workshops to help hone creative output and inspire design team • Responsible for DAM in Collaboration with in-house photography team

he creative force behind 2 brand refreshes, hundreds of successful 360 marketing campaigns, a revamped social media presence and the highest production quality photography in the cycling industry. • Lead the visual design of weekly, monthly and annual sales/ marketing campaigns bringing YOY results • Responsible for the design of paid and partner advertising with traditional and new media • Refined campaign strategies alongside Creative Director and Marketing Mangers • Met with external stakeholders to design new landing pages and develop exciting brand experiences • Lead regular reviews and testing for UX and UI improvements for eCommerce tracking KPIs • Development of new web landing pages, and content-focused engagement • Responsible for the front-end design of new branding initiatives for UX/CX improvements • Design of various collateral from POP, packaging, soft goods, and other marketing needs • Mentored photography studio team, ensuring challenges were Identified and overcome • Lead conceptual planning for photography and videography efforts • Responsible for design of trade show and event brand activations • Lead group-rides as MTB guide and brand ambassador

Responsible for leading the brand’s growth as an industry leader in product, editorial, and on-location photography, videography and new media. • Developed new DAM protocols and studio guides for consistent product photography • Responsible for the photography and editing of an inventory with over 250K SKUs and growing • Drove the conceptual aspects of studio photography for editorial and marketing purposes resulting in an image-driven brand • Mentored photography studio team, ensuring challenges were Identified and overcome • Lead the monthly planning and execution of on-location (action) photography including organizing talent, locations, props etc • Lead campaign video production for brand initiatives, education, and awareness (including Tour de France special coverage, Black Friday Sales, New Bike Day Campaigns, and more) • Drove special photography projects with Industry partners and professionals including Yeti Cycles, Intense Cycles, DiamondBack, Eric Porter, Ronnie Renner, and more • Responsible for the design of paid and partner advertising with traditional and new media • Design of various collateral from POP, packaging, soft goods, and other marketing needs • Responsible for blog and social media content generation, moderation and engagement • Lead group-rides as MTB guide and brand ambassador