Syed Muhammad Saqib Wajid: in Karachi, SD

KEY ACHIEVEMENTS • Demonstrated consistently strong commercial and business aptitudes in Heading Monsoon Accessorize in Pakistan at Team A Ventures, with a P&L responsibility of some PKR 450 Million: managing a cross functional team of eighty and delivering exceptional quality sales performance, marketing and merchandising • Consistently met or exceeded all applicable financial and performance related retail KPI’s • Developed and implemented the annual Operating Plan: encompassing product strategy, sourcing strategy, expansion plans, sales plans & budgeting, advertisement & promotional plans, head count management for Monsoon Accessorize at brand and BU level, presented it to senior stakeholders including Board & UK Partners • Developed new online sales channel for terminal stock via Jade E Services (Daraz.pk) • Ensured brand trial and visibility through continuous brand sponsorship events • Developed and delivered “Effective Customer Service” training module retail managers & HO staff • Expanded the portfolio by opening four new flagship stores in key cities in 18 months RESPONSIBILITIES • Ensured growth of every outlet on a year on year basis: monitored and analysed performance of staff and merchandise with specific responsibility for securing nationwide sales targets • Planned and executed a series of successful new promotions for an ageing inventory with control dilution • Completed project management from finalization of the shop location to negotiations with the property owner, contractors and architect (developing shop feasibility plans for BOD review and approval) • Drove market specific seasonal priorities • Planned and prepared monthly and seasonal sales forecasts and plans, including markdown & terminal targets • Successfully managed the ongoing relationship between the Partner and the UK Team • Conducted a number of countrywide market visits: reviewing brand integrity and facilitating full business reviews • Oversaw the recruitment of new sales and retail staff, testing and hiring resources based on criteria agreed on company wide • Effectively and efficiently controlled shrinkage, wages, write-off, cash control and store expenditure

KEY ACHIEVEMENTS • Prepared and delivered budget for 2016-17 for NCP off street business at product and BU level (300 sites), presented it to senior stakeholders including Finance Director, MD & CEO. • Developed & delivered pricing model for London Underground & Greater Anglia Rail car park estate, product mix, occupancy and customer profiling approach was used to ensure correct yield is applied to the tariffs. • Developed & delivered a zero tolerance tracking model for discounted products, managed to increase revenue by £249K in Q4 of 2015-16 by identifying incorrect deals sold to clients • Prepared Five Year business performance reviews at product mix level, presented change in customer behaviour, trends and growth areas with actionable insight to National Leadership Team • Reviewed current reporting structure for Commercial Insight department, identified non-value adding reports and proposed 3 tier reporting structure with RACI • Provided detailed commercial insight to facilitate customer segments specific targeted trigger promotions, improve the decision-making process and ultimately drive commercial performance on sales, profit and lifetime value from loyalty base • Provided monthly variance analysis to Revenue Management Group, exploring potential problems their impact on the business and providing actionable insights RESPONSIBILITIES • Analysed trading patterns within the business to infer strategies to maximise revenues, looking across multiple revenue streams and supporting yield management to derive the greatest return for the business • Produced ad hoc reporting as the need arises to support business decision-making • Worked closely with Operations, Sales, Marketing and Business Development teams to provide appropriate support where needed around customer behaviour and activity • Collaborated with Marketing in order to support pre and post campaign analysis to ensure continuous improvement in process and improve Return on Investment • Supported the Head of Commercial Insight in modelling new businesses, building complex trade models and scenario planning to support investment decisions • Produced insight and providing support to business development team for new clients and business cases. Tailoring performance summary and presentation packs for financially and non-financially inclined stakeholders • Led the team of 3 commercial data analysts, responsible for the overall workload management of the team and also development of the team through coaching and regular feedback • Documented existing and new procedures and controls as part of accuracy and contingency planning

KEY ACHIEVEMENTS • Performed extensive data analysis and making subsequent recommendations regarding foods lines space intensification resulting in a 3% sales growth per annum • Played a pivotal role as project lead in analysing and defining customer missions / segmentation (classification) for M&S food and franchise business • Performed basket analysis for food business to understand customer shopping behaviour in stores • Developed and implemented a prioritisation model to successfully manage workflow and deliver MI reporting • Identified and maximised opportunities to increase profitability of food space through the provision of returns per foot analysis and recommendations • Coordinated the successful delivery of a number of strategic business initiatives including the development of macro space model to optimise the utilisation of space in stores • Developed a food affluence rating for the business using regression modelling, ensuring that stores receive the right products based on their level of affluence • Facilitated the design, delivery and subsequent evaluation of training and workshops on space management and its optimisation • Produced and presented seasonal space strategy proposals tailored towards specific categories • Played a key role in a major business transformation programme aimed at establishing a sustainable space operation • Developed and executed cross-functional processes to facilitate effective space management across the business • Developed methodology & framework for Food Formats for M&S Food Business RESPONSIBILITIES • Played a pivotal role in providing a proactive research and analytical service aimed at identifying areas for performance improvement • Contributed to the achievement of agreed service level targets through effective short to medium term capacity planning enabling the delivery of resource requirements • Performed routine and responsive system and data maintenance to ensure the quality, accuracy and integrity of data • Monitored and accurately interpreted sales and market performance data and communication information to relevant stakeholders • Developed various business models and reports for monitoring performance, providing insights, identifying key trends and highlighting sales and performance improvement opportunities for the business • Project managed Scottish alcohol licensing for M&S, monitoring & managing the end to end process

KEY ACHIEVEMENTS • Substantially improved overall process efficiency through the development and implementation of as-is and to-be process maps • Worked with the finance support department regarding regional till losses and banking issues to enable the provision of more accurate loss results • Effectively minimised losses across 21 food stores in North London through the effective management of the cost lines, KPIs and cash & till management strategy • Identified inaccurate transactions on sundry and travel lines to secure £30k for the division in a stocktake • Developed and implemented a till management strategy in the Tottenham Court Road branch resulting in a significant reduction in loss level from £60k per year to £400 RESPONSIBILITIES • Responsible for the development of management information analysis (MI), monitoring performance/spend versus estimate/budget and preparing weekly sales, waste recovery, risk and forecast sales analysis • Provided commercial stakeholders benchmarking information for their specific areas so that they can assess how the quality of their performance compares to others. • Provided detailed mapping of individual and interrelated processes to identify issues and risks and facilitating best practice sharing across store teams • Performed end user reviews to assess bank to tender design, usability and performance as well as completing UAT of bank to tender on use cases developed by expert business users • Led on the development of SWOT analysis for regional stores to enable the accurate measurement of risk • Prepared and delivered comprehensive workshops and training sessions for store administration and management teams to enhance their understanding of finance and losses

KEY ACHIEVEMENTS • Investigated areas of business process failure and making subsequent recommendations to improve processes and ultimately increase profitability • Personally responsible for the design and development of the company website and the design of an automated system for Medi-card services RESPONSIBILITIES • Played a key role in the management of numerous small and medium level IT projects to facilitate the achievement of deadlines, budgets and quality standards • Coordinated the activities of ten Programmers, effectively coaching the team to ensure they deliver optimum performance and best practice standards • Managed the user acceptance testing phase for four key projects as well as preparing business cases, PIDs, feasibility reports and project proposals as required • Worked alongside the senior management team to facilitate the ongoing development of the business through the identification of niche markets • Articulated business requirements from user interviews and workshops and then converted requirements into technical specifications for developers

KEY ACHIEVEMENTS AND RESPONSIBILITIES • Actively involved in the design and development of the company’s Intranet website as well as preparing website proposals and feasibility reports for presentation to external clients • Participated in workshops and one-to-one sessions to gather requirements and producing all standard documentation for projects