Taylor Morrison: Programmatic Director @ Jellyfish | Online Marketing in San Francisco, California

Lead programmatic teams on clients with $50M+ of global media spend. Innovate always on campaigns based on data analytics ensuring continuous improvement on performance and efficiencies including a 300% increase on clients revenue goals. Design full funnel media strategies tailor to unique campaign goals with continuous testing strategies to achieve revenue goals. Develop key relationships with ad tech vendors to negotiate deals for increased ROI on clients media spend. Mentor and lead global teams providing guidance to drive individual career growth while fostering a comfortable collaborative environment.

Responsible for over 10M in media spend for various clients. Execute end to end advertising campaigns across various channel to drive performance and maximize ROI for clients. Develop strategies tailored to campaign goals while collaborating with client teams to ensure cross development. Utilize platforms such as DV360, Campaign Manager, Google Ads, Google Analytics, Adobe to implement targeting techniques while trafficking, monitoring and optimizing campaigns. Provide actionable insights during weekly client calls based on data-driven analysis. Create and present performance reports highlighting key findings, trends, and areas of improvement. Stay up to date with industry trends, best practices, and emerging technologies to be at the forefront of innovation. Work closely with vendors and technology partners to evaluate new programmatic solutions. Manage PMP or PG deals where marketing objectives align with individual inventory sources. Mentor and lead programmatic executives providing guidance to drive individual career growth. Foster a collaborative environment within our team and cross-functionally. Effectively communicate complex concepts in both a technical and non-technical way to stakeholders.

Manage a portfolio of strategic accounts, serving as the primary point of contact. Build and maintain strong relationships with c-level executives on the client side. Demonstrate a deep understanding of clients goals and business challenges. Identify opportunities for account growth by working closely with clients to propose innovative solutions that align with their objectives. Collaborate with internal cross-functional teams such as Programmatic, Paid Social, Paid Search, SEO, Creative, Analytics and more to ensure a seamless executive of client initiatives. Manage client expectations by fully understanding technical requirements and development work timelines. Promote outside of the box thinking and working sessions cross departmentally to provide solutions to client challenges.

Lead point of contact on global enterprise accounts, 8.4M quarterly book of business Proactively identify areas of improvements for additional revenue streams including viewability metrics, additional ad formats, and header bidding solutions Address and ensure compliance with legal requirements such as CCPA and GDPR Analyze performance and creatively grow existing accounts either through new features or optimization suggestions Work cross functionally with Product, Development and C-Level teams to drive publisher requests Optimize onboarding process with business development team to ensure contracts are fully executed and accounting details are completed Project manage internal initiatives to increase team performance and workflow

Exceeded individual and team revenue goals each quarter by 10-20% Launched and integrated SDKs into 15 new publishers Developed relationships for top tiered accounts with open communication through any platform such as Email, Slack, Skype and Google Chat Frequently met with clients in person for Quarterly Business Reviews to ensure success with their KPIs Work with Demand Team to gather insights on DSP requirements to increase CPMs for existing publishers

Worked directly with Publishers to ensure the SDK, API or JavaScript AdTags are properly integrated during on-boarding Installed confidence in Publishers to trust our product and Ad Quality procedures Troubleshoot reported issues from publishers through Charles Proxy. Offer assistance on how to correct issue or escalate with detailed reproduction instructions to appropriate Smaato Team Ensured the Smaato AdTech ecosystem on both the publisher and demand side is meeting quality standards of content guidelines through external tools and proprietary technology Served as the Market Quality expert in the Americas Region for Sales Team Developed Market Quality documentation and processes for Account Management Team

On-boarded new clients by customizing features on a white label platform with various integrations to best fit the client’s needs Train club managers to fully understand all features of their app through webinars Firm understanding of the technical architecture / infrastructure supporting the mobile apps (back end, front end, database, publishing) Worked directly with local and offshore Product, Development, and QA teams to implement client’s technical requirements. Supervised the delivery of features amidst tight timelines. Project manage implementation process of new features by coordinating releases from engineering teams with ensuring correct clients chosen for piloting Configured apps in the back end in preparation for its production release using MySQL and POSTMAN.

Responsible for the P&L, staff and management of three stores as directed from the corporate office. Managed operations for three stores including on average 50 employees. Managerial tasks included such as payroll, scheduling, product ordering, and customer relations Designed programs to meet team needs ensuring maximum performance while promoting a positive work environment Supported teams with hiring, coaching, and terminating individual members AnalyzeP&L to ensure profitability though the reduction of labor costs and COGS. Developed Event's Program - booked, managed, coordinated all employees & vendors Ensured all customer feedback was addressed in a constructive manner to retain guest and avoid future occurrences