Theresa Garcia: Senior Campaign Manager in Signal Hill, CA

Game Community Manager Build they community and accelerate growth in the game space through implementation of ideas around the game campaign, social media, events & activations, publicity, recommending on-brand athletes and funneling ideas to partnerships and sales Game Social Media Manager Maintain all of the goodr game social media accounts through weekly feed and story postings, community engagement, and follower engagement so that the Game goodr presence on social media continues to grow. Game Ambassador Manager Build and maintain the Flamboyance group for the game vertical so that the brand ambassadors are always aligned with the goodr brand direction, will be the voice of game goodr out in the wild, and help to grow the game vertical by being champions of the brand. Sales Team Support For Game goodr Assist the sales team with all things related to the game vertical so that we can continue to grow in the gamespace, and provide our game customers with everything they need to succeed. Game goodr Publicity Lead Work with goodr’s publicity consultant and Activations Team Leader to build and execute a publicity plan for key vertical launches so that we continue to build buzz, awareness and excitement in the game community. Activations Team Member Create connection within the Game goodr vertical without watering down goodr’s core values so that I can continue to grow the brand Athlete Liaison To seek out and build a stable of athletes that represent the game goodr brand so that we have a strong presence in the game community of recognized athletes that can help us gain visibility and grow within the game community. Culture goodr Podcast Editor Provide guidance and feedback to the outsourced editor of the Culture goodr podcast, along with any editing when needed, so that we can have a good quality podcast for people to listen to

DATA COLLECTOR Review the numbers from google analytics to determine which campaigns are succeeding and which ones need adjusting. Provide this feedback to the team AD BUYING Determine the budget spend for each campaign and platform to get the best ROAS. Utilize platforms such as Google, Bing, and Facebook. Look for new avenues to potentially market on. CAMPAIGN AD LAUNCHER Launch new campaigns based on what new line of sunglasses we are launching. Determine copy, cadence, images, and targeted audience. SEO DEVELOPER Determine the best SEO for the ad campaigns along with what will work best for the website. Provide key insight on any adjustments that are needed GOOGLE & FACEBOOK ALGORITHM Stay up to date with everything going on when it comes to Google and Facebook's Algorithms. MAke sure to know of any rule changes to make sure our ads never get paused. BUDGET BUILDER Plan the marketing spend throughout the whole year and provide insight on needed budget increases for the following year.

Creating SEO and SEM content based on keyword and intent marketing Developing Google Adwords and Bing Ads to promote sales and products Target key audiences based on demographic for specific campaigns Review and track digital marketing campaigns using Google Analytics Research and determine the best platform to execute the influencer program Update all Google Business to be better optimized for search Maintain Affiliates by using Pepperjam and updating them weekly with new promotions and products Maintain Facebook and Instagram ads using Business Manager Create social campaigns around targeted audiences Create new audience list for specific sales campaigns and new product Utilize display ads using Ad Roll and targeting the appropriate audiences Monitor the digital marketing budget for each platform Increased digital marketing conversion across the multiple channels 85% Look for new ways to improve the referral channel Help improve organic search result

• Managed Volusion back end by organizing categories and adding new product. • SEO, SEM, and Meta tags • Google Analytics • Email marketing using Constant Contact • Analyzing email statistics • AB testing for different locations • Using Photoshop and Illustrator to create graphics for emails, web, and social media. • Web banner creation and placement on the website • Planning new sales and promotions for the web store • Managing all social media platforms (Facebook, Instagram, Tumblr, etc) • Sending bloggers items to review and reviewing the post before they go up. • Doing social network at events such as Viva, Punk Rock Bowling, Mooneyes, etc • Event coordinating for Tiki Oasis, Rumble on Central, etc • Sending models outfits for photo shoots. • Assisting in naming the fall line • Making modifications and reorganizing the web site. • Reviewing model submissions and selecting models to submit for final approval from owner. • Researching new events and ad prices.