Thomas Pierce: Vice President, Xfinity Mobile for Business, Mobility Solutions in Seattle, WA
Thomas Pierce
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Vice President, Xfinity Mobile for Business, Mobility Solutions
Seattle | United States
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Work experience
Comcast Corporation
Vice President, Xfinity Mobile for Business, Mobility Solutions | 08/2018 - Current
Drive mobile product growth in the small and medium business (SMB) market leading the end-to-end mobile strategy and plans for this key segment opportunity. Core responsibilities:
? Define business strategy and end-to-end cross-functional playbook to extend the mobile product to the SMB marketplace - identifying the opportunities (segments, channels) and defining strategies to turn those opportunities into business results.
? Lead the execution teams with accountability for key business measures, including units, revenue, customer satisfaction metrics, and profitability metrics.
Comcast Corporation
Division Vice President of Marketing | 01/2010 - 08/2018
strategic marketing executive and leader focused primarily on growth strategy through: Customer Acquisition, Competitive Strategy, New Product Launch and Marketing Operations. Responsibilities include directing the company to maximize consumer and revenue growth opportunities. Key duties include:
? Successfully lead wireless product launch within business unit territory focusing on sales channel operational readiness; "go-to-market" strategy development, execution and support; and employee engagement.
? Development of a proactive, forward thinking Competitive Strategy team designed to effectively compete in a rapidly changing marketplace through cultural change; building out the business units competitive intelligence; and designing new, differentiated actions that profitably grow and protect the company's market share.
? Build and foster a new, success-oriented organization charged with leading consumer marketing strategies, go-to-market execution and marketing operations with $200 million marketing expense management responsibility.
? Role is responsible for profitable subscriber and revenue growth building upon a 9 million subscriber relationship base and producing $13 billion revenue from the consumer market within this cable division business unit -- achieving an average of 6.5% yearly revenue growth and 16% increase in subscriber relationships.
? Lead the ideation, creation and execution of all consumer promotional activity aimed at driving and/or protecting market share and brand awareness. Product and services set includes multi-channel video, high-speed internet, mobile services, digital voice, wireless internet and associated, emerging lines of businesses.
? Utilize strong analytical acumen allowing for benchmarking; fostering of best practices; and decision-making management through data, consumer/market trends and other key performance metrics.
Education history
University of Missouri
Bachelor of Journalism | 1986 - 1991
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