Thomas Sherman: Creative Dorector in SAN DIEGO, CA

• Leads the digital marketing and design agency: a small, swat team of exceptionally talented and seasoned professionals who deliver innovative, results-driven work. • Serves as a strategic advisor to client leadership, effectively translating business challenges into actionable solutions and plans. • Designs creative concepts and leads strategic planning sessions to deliver measurable, impactful results through comprehensive marketing campaigns. • Manages project plans, timelines, client expectations, and budgets for successful delivery and profitability. • Assembles, leads, and manages diverse teams to align individual talents with each engagement and unique strategic challenge. • Clients Include: CaptalOne, Girls Who Code, Fathom + Hatch, Growlight, The New York Stock Exchange, Parker White Brand Interactive, Possible, Random House, SapientNitro, Stance Socks, Uranium Madhouse Theater.

• Co-managed and mentored a 15-person creative group while directing day-to-day operations including project scoping, milestone tracking, staff utilization, project profitability, and talent recruitment. • Fostered cross-discipline collaboration and engaged outside professionals for continuous learning and exposure to new ideas. • Led by example to demonstrate best practices in research, creative development, pitch creation, and business presentations. • Won 90% of pitches through executive-level presentations with a focus on project value and results. • New Business Wins: NBC, eBay and PayPal • Clients Included: Cape Cod Potato Chips, Duncan Hines, eBay, Gap, PayPal, Snyder’s Pretzels, and Warner Brothers

• Directed a 30-person multi-agency team to drive BlackBerry’s global communications strategy. • Advised and guided client leadership during a time of intense crisis to strategize and implement actionable solutions and real-time responses. • Integrated traditional campaigns, UX, digital, mobile, social media, and live events.

• Served as creative lead for the Bank of America account; oversaw and approved all work done by the seven agencies servicing the account. • As part of the Bank of America oversight team, reported directly to both the CMO of Bank of America and CMO of Interpublic Group. • Executed projects and led the development of future thinking, innovative marketing concepts.