Tim R Hutchins: Branding and Marketing Executive | Rugby coach and Ironman triathlete | Angel investor in Denver, Colorado

• In-house leadership role with a leading Montessori school—a woman-owned small business (WOSB) • Establishing brand differentiation and market position by defining unique value proposition, vision, mission, values, and behaviors • Increasing brand visibility, awareness, engagement, and growth by defining marketing strategy and multi-channel execution • Creating comprehensive programming and marketing calendar, and managing effective delivery of targeted marketing initiatives • Conceiving and delivering four tentpole events and multiple small events annually, to grow community engagement • Overseeing new visual and verbal identities, advertising, voice, messaging, and holistic, people-centric marketing activities • Ensuring effective return on investment (ROI) by owning and diligently utilizing the marketing budget and tracking performance • Creating and executing marketing assets, including SEO content, website, email, social, print, partnerships, and community events • Delivering an authentic voice that connects with our audience through consistent messaging across all touchpoints • Unifying internal and external communications by strategically aligning value proposition, business strategy, and objectives

• Strategically led the in-house brand and marketing function of one of the country’s leading private aviation companies • Increased year-on-year growth by ~20% through digital-first, omnichannel, go-to-market (GTM) and demand generation strategies • Redefined comprehensive brand and marketing strategy, and omnichannel execution, aligned with the company's objectives • Drove brand vision, mission, values, behaviors, verbal and visual identities, voice, advertising, messaging, and asset development • Planned strategy, cadence, and content for integrated communications across all media channels, including TV, radio, digital, social, email, print, out-of-home (OOH), events, partnerships, sponsorships, merchandise, editorial, and public relations • Repositioned the company as a market leader by redefining the brand proposition and changing approach to sector penetration • Optimized user experience (UX) for corporate and product websites by overhauling the strategy and visual direction • Defined strategy for search engine optimization (SEO), search engine marketing (SEM), and all digital marketing initiatives • Optimized marketing strategies and informed decision-making by analyzing and leveraging data, trends, insights, and technology • Increased influencer marketing impact with A-list celebratory ambassadors and brand advocates by improving collaborations • Launched our message internally and externally, elevating brand credibility, amplifying awareness, and showcasing innovations • Delivered effective ROI by intelligently optimizing and deploying the marketing budget through an omnichannel strategy • Ensured premium customer experiences with luxury partners by overseeing brand on-boarding and defining expectations • Led and inspired a high-performing marketing team with a culture of creativity, innovation, collaboration, and inclusivity

• Leadership role with one of the country’s leading independent branding agencies, with offices in New York and Denver • Achieved YOY growth by delivering unique brand solutions, marketing campaigns, GTM, and demand generation strategies • Managed public- and client-facing aspects of eminent research studies into brand experience and CX in finance and healthcare • Improved efficacy of strategies and decision-making alongside clients, by leveraging market data, analytics, trends, and insights • Identified partnerships, cultivated relationships, and secured speaking engagements as thought leaders and subject matter experts • Increased brand exposure and networking opportunities, through industry events and partnerships with clients and associations • Accurately tracked and measured objectives, and evaluated performance in partnership with marketing operations • Boosted brand visibility, fostered industry relationships, and supported lead generation through digital and traditional channels • Delivered standout advertising and marketing campaigns, brand guidelines, and asset management programs for diverse clients

• Executive leadership role with one of the country’s leading experiential agencies, with offices in NY, LA, and London • Led the agency’s client service and creative teams to successfully deliver our strategic goals and world-class creative • Achieved YOY growth through diligent financial oversight, projections, and budgeting in collaboration with leadership team • Directly managed ~15 reports and oversaw ~130 high-performing individuals across different disciplines, cultures, and geographies • Reprioritized and organized resources, structure, technology, tools, staffing, internal relationships, and external partnerships • Improved creativity, productivity, and talent development with introduction of meritocratic, progressive, and collaborative processes • Developed and championed an improved agency culture and mission, resulting in a positive environment and talent retention • Maximized growth opportunities by developing trusted relationships with key stakeholders, decision-makers, and influencers

• Strategic consultant with B Corp-certified social innovation agency in NY, and boutique branding agency in London • Delivered senior-level, dual role of strategic leadership and client service with global clients and colleagues • Oversaw the creation and execution of creative, strategic, and innovative branding and design solutions internationally • Ensured marketing initiatives supported broader business objectives by cross-functional collaboration internally and externally • Oversaw brand governance, including managing brand guidelines and digital asset management systems • Defined search engine optimization (SEO), search engine marketing (SEM), and broader digital marketing strategies • Delivered ROI by resourcefully managing budgets, resources, timelines, internal teams, external partners, and suppliers • Grew trusted relationships with new and existing clients • Thrived in fast-paced, complex environments with multiple stakeholders, objectives, priorities, and budgets

• UK Managing Principal with boutique agency, with offices in London, Johannesburg, Cape Town, and Nairobi • Led the agency to YOY growth by strategically aligning business objectives, value proposition, and client needs • Developed and implemented new structure, processes, workflow and principles in leading the agency’s strategic goals • Oversaw the successful delivery of strategic branding initiatives and design solutions with diverse, B2B and B2C clients • Developed marketing strategies and led outstanding work for clients across multiple channels and touchpoints, including digital, radio, print, social, retail, merchandise, out-of-home, in-store, customer experience, and experiential events • Holistically managed all agency operations, including the introduction of a sustainable financial model, growth strategy, budgeting and forecasting, P&L management, business development, talent development, legal, and HR oversight • Accurately tracked and measured objectives, and evaluated performance in partnership with marketing operations • Oversaw the successful global and local, agency/client collaborations across different disciplines, cultures, and geographies • Developed micro strategies, tactics, guidelines, and playbooks to support local executions in unison with national campaigns • Oversaw all client service activities to ensure highest level of customer acquisition, satisfaction, retention, and loyalty • Managed high-performing team with ~10 direct reports, ensuring creation of best-in-class brand and marketing initiatives • Developed, coordinated, and disseminated PR and media relations through appropriate communications channels • Successfully reorganized internal resources, processes, and structure to increase creativity and optimize productivity • Defined and drove agency culture; promoted meritocratic success, expanded talent retention, mentored individuals • Expanded brand visibility and supported lead generation through in-person and digital business development initiatives • Optimized growth opportunities by establishing and nurturing trusted relationships with key stakeholders at all levels

• Strategic brand and marketing leadership role • Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, retail environments, and customer experiences with a strong focus on clients in hospitality and real estate • Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives

• Strategic brand leadership and client service dual role • Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, CPG, retail environments, and customer experiences with a strong focus in financial services, healthcare, and consumer lifestyle • Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives

• Senior brand strategy and client service dual role • Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, retail environments, and customer experiences with a strong focus in financial services, technology, and consumer lifestyle • Key member of the team that launched the UK’s largest mobile phone provider, EE

• Senior brand strategy and client service dual role • Delivered innovative, strategic, and creative solutions for brands, advertising, marketing campaigns, experiential environments, and customer experiences with a strong focus on clients in financial services, technology, entertainment, consumer lifestyle, aviation, retail • Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives

• Senior brand strategy and account management dual role • Delivered innovative, strategic, and creative solutions for brands, retail environments, experiential environments, and customer experiences with a strong focus on clients in consumer lifestyle, luxury, sport and leisure, aviation, retail • Managed high-performing team with ~5 direct reports, ensuring creation of best-in-class brand and marketing initiatives

• Senior brand strategy and project management dual role • Delivered innovative, strategic, and creative solutions for brands, retail environments, and customer experiences with a strong focus on clients in financial services, CPG, consumer lifestyle, luxury, retail