Timothy Watson: Ticket Sales Strategy - Revenue Planning & Operations in Glen Rock, NJ
Timothy Watson
Ticket Sales Strategy - Revenue Planning & Operations
Glen Rock | United States
Skills
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Interests
Music
Reading
Wildlife
Ocean preservation
Traveling & going on adventures
Industries
Lifestyle
Music
Surf
Summary
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Activity
Projects
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Work experience
The Madison Square Garden Company
Ticket Sales Strategy - Revenue Planning & Operations | 07/2017 - Current
- Manage and execute day-to-day sales campaigns including direct response
tactics, database communications, and ticketing program execution for the
New York Rangers and Rockettes Christmas Spectacular.
- Work in conjunction with the marketing, marketing partnerships and fan
development teams to develop creative assets and new media initiatives that
will best achieve business goals.
- Coordinate integration of all sales campaign assets leveraging all platforms in
collaboration with the New York Rangers and Rockettes.
- Maintain overall sales campaign calendars.
- Assemble PowerPoint summary decks, excel documents and pricing models
centralized on ticketing campaign and channel partners’ results.
- Coordinate with sales channel partners on inventory and pricing of offers, and
track effectiveness of campaigns.
The Madison Square Garden Company
Student Associate - Account Management, Marketing Partnerships | 06/2016 - 01/2017
- Collaborated with Account Management and Partnership Sales departments to create and maintain sponsorship contractual elements for clients within various industries, ensuring achievement of revenue goals, as well as increasing market share within each client.
- Assisted in the execution of partnership programs through interaction with various internal stakeholders.
- Coordinated setup of promotions and activations for all game nights and special events for NY Rangers.
- Tracked sponsor revenue, expenses and contracts; maximizing all ROI channels.
- Assisted in constructing the yearly partner recaps with the NY Rangers marquee brands including: Coca - Cola, Lexus, Delta Airlines, Tissot, Core Power, and Northwell Health.
- Continuously grew and maintained a strong knowledge base of NY Sports, sports marketing in general, as well as all key partners.
- Worked on a cross functional creative assignment focusing on marketing partnership opportunities for the company as a whole in a new u
The New Jersey Devils Hockey Club (NHL)
Fan Development & Community Investment Intern | 06/2015 - 01/2016
- Responsible for developing a new business strategy to enhance and drive fans in game experience.
- Presented new business strategy and plan to the C suite executive team.
- Key team member in the development and implementation of the New Jersey Devils Alumni - Association website and various NJ Devils golf outings.
- Supported fan development team in building and growing relationships throughout the Newark community, as well as statewide; and with the day-to-day department operations regarding daily events, logistics, etc.
- Researched, contacted and assisted in establishing partnerships with non-profit organizations and partners to further enhance the Devils and overall hockey awareness; promoting more kids to be introduced to the sport and all of the amazing things it brings.
- Created and maintained all production schedules.
Education history
Marist College
Bachelor of Science (BS) | 2012 - 2016
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