Traci Goodrich: Sr. Marketing Manager in Irvine, CA

ORMCO CORPORATION, Orange, CA 2010 – Present Senior Marketing Manager • Develops and executes global strategic plans to drive product evolution and commercialization. • Analyzes market trends, customer needs, clinical trends and competitive landscape to optimize market position. • Develops and implements B2B and B2C marketing campaigns; online, offline and all aspects of social media. • Product responsibility, including market trends, competitive activity, category segmentation, consumer usage, and more • Lead branding, positioning, and market segmentation within their category of responsibility • Successfully saved the organization over $500K by strategic negotiations with media buying and agency consolidation. • Implemented B2C initiatives that increased consumer web traffic by 350% and doctor locator searches by 190%. • Implemented B2B initiatives resulting in 22% increase in global sales.

BRANDTAILERS, Irvine, CA 2007 - 2010 Account Supervisor (recruited by CEO) • Developed integrated approach for agency clients to increase sales, product awareness and brand awareness. • Executed in a variety of verticals including medical, automotive, beauty, housing, retail and more. • Developed and executed online and offline campaigns ranging from website development, rebranding, social media, digital campaigns, interactive strategy, PR and media buying. • Analyzed daily corporate sales reports to tailor marketing plans for sales optimization. • Directed and managed three Account Managers and three Account Coordinators.

CREATIVE PRODUCTIONS, Long Beach, CA 2004 - 2007 Account Manager (recruited by CEO) • Managed brand positioning, communications and media strategies for a full range of agency clients. • Supervised all aspects of interactive and print projects, including website development, email campaigns, print campaigns, online and offline promotions and media buying. • Administered all aspects of client projects, including copy writing, creative, strategy, promotional marketing, budgets, timelines, finances and billing. • Lead development of all aspects of RFPs and new business pitches resulting in multi-million dollar accounts including Toyota and Metro Link. • Supervised and mentored Marketing Coordinators.