Tracy Sweeney: MARKETING DIRECTOR

We are a Merger & Acquisitions company that partners with businesses within the service industry such as solar, construction, HVAC, tiling and roofing and give them a full marketing makeover and operational adjustment for revenue maximization. My role is to build and lead a team of marketing professionals in effort to develop brand equity and ensure scalability through digital marketing (SEO & SEM), data analysis and strategic decision making and creative implementation. Developed and implemented a strategic marketing plan for 6 service companies. Revolutionized a 25% increase in social media engagement through strategic planning, content development and communication prioritization. Increased revenue from $400k per month to $1M in just 6 months. Worked closely with business owners and staff in multiple industries to implement and develop a strategic online presence while identifying and mapping SKILLS & QUALIFICATIONS marketing goals. Created a seamless strategy that is results-driven, easy to use Adobe Creative Suite (illustrator, photoshop) and ensures growth and sustainability. Wordpress Evaluated current business status, use of digital marketing and associated budgets, CRM (Cost Certified, Builder Trend, Salesforce) developed goals and created a vision to ensure scalability. Microsoft Office (Excel, Word, Powerpoint) Streamlined social media efforts, branding and content development for the Google Data Studio organization's website and online marketing; designed, built and/or re-branded website Google Analytics with optimization Google Ads managed data collection for understanding successful strategies and calculating ROI. Tableau Developed tutorials and training for clients to support and maintain their new and Punnch improved website and marketing strategies. AirTable, Basecamp

VOLUNTEER & AFFILIATIONS Provided strategic marketing feedback and financial analysis for a 39 unit fast food