Travis Vance: VP Operations | Strategic Planning | Executive Leadership | Operational Excellence | Systems & Process Improvement in San Diego Metropolitan Area, CA

Experienced Global Operations executive with a proven track record of turning around operations, increasing efficiency, and driving growth. Bringing expertise in supply chain, logistics, IT operations, and customer service management to lead a high-performing team and achieve Ride Concepts' goals. Responsibilities: • Oversee and lead supply chain, logistics, IT operations, and customer service teams • Evaluate and implement new business processes to improve communication and efficiency • Develop and execute plans to address logistic and supply chain issues and bring in redundancy to mitigate delays • Address logistics bottlenecks and improve delivery by 125% even during very challenging supply chain conditions • Partner with International and Domestic sales divisions to provide accurate and timely reporting while improving efficiency in the sales process • Oversee support and management of Shopify, Amazon Seller Central, QuickBooks, and Cin7 Inventory management systems. Improving efficiency and accuracy across all platforms • Implement leadership and meeting management framework to build a cohesive leadership team and allow clear and efficient communication to the employees • Opened a new 3pl warehouse in Canada. Restructure the operational process and systems to support multiple warehouses • Implemented a new B2B portal to improve order-to-delivery timelines and improved the sales force efficiency

Originally hired as the Director of IT, but it became clear to management that I have a talent for building highly effective teams and meeting business objectives. So when Electra was acquired, I was asked to take over the national sales effort as the Director of Sales. This new role came with a multi-million dollar P&L and budget, a sales force to rebuild, and a multi-channel portfolio of accounts. We sell through several channels B2B and B2C, in brick-and-mortar retail (IBD). Some of the areas I was expected to improve upon was sales force numbers, inventory issues, client relationships, and business reporting. AS THE DIRECTOR OF SALES… ▸ Reenergized the sales force ▸ Established clear sales goals and guided the team towards the win, exceeding quotas in every category including sales growth, profitability, key client growth, eCommerce, and accessories (B2C) ▸ Saved millions in inventory loss and reduced days-on-hand ▸ Earned the “Vendor Partner of the Year, 2017” award with a strategic partner, that means we were in the top 25 out of 2000 vendors ▸ Restructured sales territories, so that sales reps could better meet the needs of smaller specialized markets – we also now follow KPIs by the hour rather than at the end of the month ▸ Author and present annual executive sales plan and strategy to the President

Executive technology leader of Electra’s global technology portfolio making business decisions for the implementation and roll out of Electra’s global ERP, B2B and B2C, including cost-benefit analysis associated with buy-vs-build decisions, Microsoft Exchange and O365, Dynamics CRM, and team collaboration tools. Determined IT capital needs and operating budget, ERP application portfolio (Dynamics GP) and 3rd party platforms, and served as the hands-on systems administrator for global systems, digital application portfolio, and desktop service coordination. Presented to and updated the Board of Directors on how Electra leverages technology and how that translates into financial performance. ▸ Ensure that all applications and platforms are supported and enhanced in alignment with the strategic roadmaps and budgets ▸ Designed and directed the implementation of the first global e-commerce platform which drove 25% of the company’s total revenue