Ty Logan: Director of Sales | Driving Retail Growth with Strategic Sales Leadership | Multi-channel Key Account Sales Manager in Carlsbad, California
Summary
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Work experience
Strideline
Director of Sales | 01/2020 - 12/2024
Managing $5m territory, 20 person sales team, and 3 in-house sales reps, growing the business by 20%. Successfully rebuilt retail strategy to align with supply chain and retail timelines. Established seasonal pre-book program to increase higher gross margins. Responsible for growth and ownership of Retail’s P&L. Collaborate with CEO to execute Retail’s go-to-market strategy. Managing corporate key accounts that include: DSG, Fanatics, Target, Costco, TJX, and Ross. Experience with many CRM platforms to drive strategic decision-making, streamline sales processes, and enhance customer relationships.
Alpha Shield USA
Co-Owner | 01/2020 - 12/2021
Built consumer facing website and e-commerce platform. Responsible for 95% of the companies sales. Developed policy and procedures.
Stance
Senior Sales Director - Sports Licensing/Off-Price/Military/East Coast (National and Independent) | 10/2018 - 01/2020
Managed sales reps covering several business channels that included: Sports Licensing, Off-price, Amazon 3p Partners, National accounts, Military accounts, and key independents. National accounts included: Dick’s Sporting Goods, Lids, Fanatics, Foot Locker, Foot Action. Off price accounts included: TJX, Ross, and Nordstrom Rack. Military Accounts included: AAFES, Coast Guard, Nexcom, and Marines.
Stance Socks
Sales Director - Off-price channel/Military/Business Development | 01/2016 - 10/2018
Managed all off-price accounts including Ross Stores, Burlington, Marshall’s TJX, and Nordstrom Rack. In addition, managed all military accounts that included AAFES, Nexcom, Marines, and Coast Guard. Business Development responsibilities included cultivating tactical product for the first responder channel. Business Development responsibilities also included managing business to business product channel.
Stance Socks
Key Account Sales Director | 01/2014 - 12/2015
Managed sales with key strategic business partners that included: Tillys, Pacific Sunwear, Nordstrom, Amazon, Zumiez, REI, and Buckle. Increased the business with the key partners by 250% in 2 years and established all door penetration.
Reef
National Account Sales Manager | 01/2007 - 12/2013
Managed and developed strong partnerships with strategic retail accounts to maximize sales and increase brand visibility. Managed $24.5 million in sales with national department accounts that include: Dick’s Sporting Goods, Dillards, FlipFlopShops, Macys, Nordstrom, The Sports Authority, VonMaur, and Zumiez.
Reef
Regional Sales Manager | 08/1999 - 12/2007
Managed sales and customer service representatives in domestic territory, which included the West Coast, Mid West, and Caribbean. Managed nearly ½ of company’s revenue, which also included managing 25 sales reps and 3 customer service reps. Expanded distribution channel including national and specialty retail accounts. Cultivated eCommerce affiliate programs. Restructured sales force, developed new sales analysis metrics and coached sales representatives to improve over all sales performance. Built relationships with key specialty accounts which included REI, Jack’s Surfboards, Pacific Sunwear, Tillys, Sport Chalet, Zappos, and Journeys.
Oakley
Regional Sales Manager | 01/1996 - 12/1999
Managed $7 million territory in Eyewear, which included 7 sales representatives in Puerto Rico, Hawaii, Central California, Indiana, and Michigan. Responsibilities included: Maximizing sales, building relationships with key accounts, merchandising and marketing product at retail, ensuring salesmanship of brand and product, territory and product sales analysis. Achieved double digit increase in sales annually for 3 years, managed inaugural launch of footwear and apparel, contributed to sales analysis metrics, and acquired key territory responsibility within first year of employment.
Education history
San Diego State University
Bachelor of Arts - BA, Speech Communication
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