Tyler Lawrence: Marketing Director in Lake Forest, CA

Provide strategic planning, support, and recommendations to generate results from digital marketing campaigns. Collaborate with key stakeholders both internally and externally to develop and implement digital strategies at scale. Lead team in the development and execution of best-in-class digital marketing campaigns that build awareness, drive sales, and increase customer engagement.

Responsible for the social media program and will serve as a key ACCOMPLISHMENTS contributor to lead generation and client retention in the Life Insurance Division at Pacific Life. In charge of spotting digital APEX 2017 Grand Award for marketing trends and technologies and presenting them back to Thrive with Pacific Life digital management. Additionally, I help cross-functional teams develop and marketing campaign. evolve ideas utilizing best in class digital marketing strategies. I work 1.9 million page views by 1.3 closely with channel managers to create online advertising, organic million people in the past three search, SEO resources and social media campaigns. years on personal website using ? I help financial professionals develop strategic social media SEO best practices. tactics for their business For ex: Google "Snapchat ? Responsible for managing a social media program consisting Followers" or "How many of 130 sales people snapchat followers do I have?" ? Regular public speaker at Company and Client conferences 20 million YouTube views on YouTube partner channel with 10,000+ subscribers.

SOFTWARE EXPERIENCE Responsible for the optimization and production of thought leadership content for marketing campaigns. In charge of managing ? Hubspot, Buffer, Hootsuite monthly social media campaigns and a library of social content for RSD salesforce. Oversee and operate content strategy for four LinkedIn ? Adobe Creative Suite showcase pages representing each line of business within RSD. Collaborate with multiple departments to help meet various business ? Google & Adobe Analytics goals. Assist with training when necessary. ? Never missed producing a social media monthly campaign for ? Facebook Ads Manager RSD users and sales teams for past three years ? Digital marketing team lead for award winning Thrive ? Microsoft Office campaign ? Trusted consultant for thought leadership content and search ? Adobe Experience Manager engine optimization projects ? Helped build and launch Social Selling microsite with blog ? All Social Networks content and resources for financial advisors ? Produced innovative strategies for product launches ? Hearsay Social Pacific Life Insurance Company, Newport Beach ? Salesforce - Sr. Social Media Content Specialist

Responsible for creative strategy, content marketing, analysis, and reporting for 35 various digital marketing platforms. Platforms include social networks such as Facebook, Twitter, and LinkedIn as well as content management systems such as Wordpress and Joomla! Managed Facebook ad spend for Fashion Institute of Design & Merchandising. ? Built a prototype web application that helped earn the business of Southern California University's student mobile app ? Increased Fashion Institute's ROI on social ad spend by 400% ? Implemented new tactics to facilitate lead generating campaigns for IQ Laser Vision