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Vernon Brock: Vice President, Americas in Oceanside, CA

Vernon Brock

Vice President, Americas
Oceanside | United States
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Work experience
Image Aqua Lung America

Aqua Lung America

Vice President, Americas | 12/2018 - Current

Manage and direct sales activities of the company's Swim, Snorkel, Paddle, Diving and Military & Professional businesses within the Americas Zone, with full profit and loss responsibilities for the Zone's three affiliate offices and one manufacturing plant in a $100 million annual turnover company. • Led the restructure of the sales organization to align sales teams with customer channels • Formed a new sales organization to focus on high potential growth customers in the Mass & Club channel • Collaborated with the Marketing and Operations teams to successfully launch direct to consumer sales in a company heavily focused on a traditional brick and mortar approach • Led the transformation in the Strategic Vision to align all aspects of company's functions around a single Vision • Collaborated on a Sales, Marketing & Product Development calendar to align product introductions and Go To Market initiatives with customer needs • Achieve Working Capital Requirements through accurate inventory management, effective and responsible sales programs and terms management
Image Aqua Lung America

Aqua Lung America

Dive Division Director, Americas | 04/2012 - 12/2018

Full profit and loss responsibility for the Dive Division overseeing sales in the Americas market. Customer base included North American Specialty retailers and LATAM distributors. Simultaneously held the Asia Zone Manager role (see below) Full P&L responsibility • Establish divisional strategy and objectives in line with global vision & focus while achieving EBITDA targets • Set annual pricing and margin plans to achieve corporate budget guidance Sales, Product & Marketing • Directly manage sales and profitability through close management of divisional retailer and consumer campaigns and marketing through a team of 13 sales representatives, 5 Sales Coordinators, one Product Manager and a full After Sales Team • Formulated profitable sales campaigns incorporating short term sales growth and long-term market share gain • Integrated the Canadian and US sales teams into a common wholesale programs and pricing model, resulting in 30% growth in Canadian sales· Manage product assortment for the range sold to retailers in the domestic US and Caribbean markets Change Management • Converted the independent sales representative team to an employee representative model, allowing closer management of the group and better focus on company objectives • Led the Americas team in the transition from a 30-year distribution arrangement to a successful launch of the company's competing new product range • Oversaw sales & purchasing forecasting; variances held within +/-6% guidance ratios • Active participant to the product development team, acting as a bridge between customers, consumers and the Engineering teams
Image Aqua Lung America

Aqua Lung America

Zone Manager, Asia | 04/2018 - 12/2018

Full profit and loss responsibility for all of company business lines within the Asia Zone its distribution network of nine local distributors and one affiliate office. • Surveyed key markets with the aim of establishing an Asia Zone Headquarter office to better serve this key growth market. • Develop and execute strategies to achieve the growth targets of approximately 10% -30% per year, depending on the Business Line & market specific opportunities through the network of 9 distributors and one affiliate office • Aligned product development teams with the needs of the Asia market (sizing, fit & colors) • Full Profit & Loss responsibility of Aqua Lung Japan, with the General Manager as a direct report
Image Aqua Lung Pacific

Aqua Lung Pacific

General Manager | 07/2006 - 03/2012

Full Profit and Loss responsibility for the organization, consisting of selling the company's full product assortment and brands to the Scuba, Snorkel, Swim & Military customers in Hawaii & the Pacific region. Customers included major Sporting Goods chains, Mass Merchants and Specialty retailers. • Grew sales from a budgeted goal of $3.6 million in 2006 to $5.7 million in 2011, while achieving profitability targets • Reorganized staff positions to position the organization for a five-year growth plan to align the strengths of the organization with the market needs and opportunities. Capitalized on on-island and local inventory and delivery with key customers • Directly manage the relationship with key mass merchants, performing annual product presentations and pitches while maintaining company margins. • Won the 100% share of the Snorkel & Swim business with entrant of a key mass merchant into the Hawaii market (Target). Strategies included utilizing premium brand story & brand extensions • Brought to market strategic products used to penetrate new channels
Image AXA Advisors

AXA Advisors

Branch Operations Manager | 05/2004 - 06/2006

Manage administrative staff in support of organization's sales team Reorganized support staff to position organization for rapid expansion of the sales team Expanded footprint and managed the remodel of the downtown Honolulu office
Education history
Image University of Washington

University of Washington

Bachelor of Science

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1501 Lincoln Blvd.#1014 Venice, CA. 90291