Vicki Norman: VP Sales and Business Development, Marine and Motorsports in San Diego, CA
Summary
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Work experience
Digital Throttle
VP Sales and Business Development, Marine and Motorsports | 04/2013 - Current
Manage all aspects of multi-media marine, motorsports and RV marketing campaigns across Digital
Throttle online network and social media platforms. Launch and manage new consumer websites and oversee all editorial, design and sales for respective sites. Spearheaded development of partnerships with more than 80 marine and 40 RV industry websites. Manage internal production of web-based analytics
reporting system. Support sales team in writing proposals and closing contracts. Exceeded budget by
more than 15% year over year since 2013 and on track to grow 2018 by more than 25%.
Speedboat Magazine
Associate Publisher | 07/2008 - 11/2010
Brought on board to launch new title. Primary function was to establish and standardize all operations and set up aggressive growth path. Created a professional organization with refined budgets, production and editorial schedules. Oversaw all photoshoots and editorial assignments and worked with art director on
cover design, image selection, layouts and features. Led aggressive analysis and turnaround program
yielding 40% in operational expense and increases revenue by 25% from first year. Positioned company for sustained, long term growth and increased marketshare. Today this magazine remains the only print
title in it's category and on newsstands.
Education history
San Diego State University
Bachelors
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