Vincent Serio: Marketing Communications Manager in Centennial, CO

Direct marketing and communications for Colorado's premier, green-industry brand. • Developed SEO strategy: 18 of top 20 keywords on 1st SERP • Built internal marketing team: 21% ROI with only 4% increase in spend • Directed development of responsive/adaptive website with quantifiable success in KPI’s • Executive producer of award-winning TV commercial and 50+ videos • Pioneered email-driven customer satisfaction survey, providing invaluable feedback related to the customer experience and retention • Created customer focus group capturing invaluable, ongoing market research • Increased Facebook likes from under 1K to over 4K • Championed industry-leading, award-winning, brand positioning on protection of pollinators