vivek mishra: Marketing Head in Delhi

New Launches Key Result Areas: Influencer Marketing • Spearheading Brand marketing activities including mainline and digital for group brands: Chili's, Cinnabon & Auntie Anne's, Paul Media Planning & Buying • Providing strategic brand direction keeping in mind the current trends, market condition, changing customer needs & competition • Managing a team of designers, digital marketer, copywriter and regional marketing coordinates • Coordination with global teams for marketing initiatives and brand discussions • Formulating & evaluating budgets; maintaining a check on brand spend • Briefs and negotiations with Media Agency and vendors Highlights: • Successful brand launch for Chili's in Bhubaneshwar | Launched French brand 'Paul' in India • Developed & followed marketing calendar for national and regional level as per the budgets • Successfully managing Loyalty program; onboarding & day to day function • Initiated marketing tie-ups with online aggregators - Dineout, Zomato and Swiggy

Key Result Areas: • Managed brand 'Havells' for following business verticals: SDA, Water Heater, Fans & Coolers, Switches, Corporate, Solar, CSR, Water Purifier and Brand Ideas & Creative two prestigious brands from 'Dabur' group - Hajmola and Honey Development • Developed pitch work for Havells Water Purifier launch (including consumer research, market research, 360 campaign: product branding, Client TVC, print, activation, outdoor) Meeting & • Partnered the client in consumer research work to identify the consumer Presentations need gap and market potential for effective product and campaign launches Accountable Highlights: for Project Deliveries • Launched: o Havells fans re-positioning campaign - 'Decorate your 5th Wall' (360 campaign including TVC, print, activation, radio, outdoor) Team Management o The first ever brand positioning campaign for Havells - 'Making a difference' (6 TVCs in a span of 1 year) o Havells range of Grooming Essentials (men/women) • Worked upon and presented a holistic brand growth idea presentation including form & format ideas, brand visibility & activation, media, and sales ideas for Hajmola • Successfully managed Hajmola new variant launch - 'Hajmola Chatcola' • Steered efforts in managing digital campaign for Dabur Honey - 'Sugar Replacement'

Key Result Areas: • Key Accounts Managed: Kenstar - Home appliances brand from Videocon | Queo - A premium sanitary ware brand from Hindware • Creative development for 'Queo' brand showcase at Acetech exhibition - Invites, Emailers, Stall designs, Catalogue, AVs, Brand Book, Outdoor • Developed brandings and collaterals for dealer meets for Kenstar • Steered efforts in launching: o Brand Queo through a multimedia campaign o New product launch - Kenstar Air Fryer • Played a key role in running Kenstar Air Cooler Campaign - 'Hard Working Coolers' • Coordinating with celebrities and assisted in making agreements

Highlights: • Key Accounts Managed: Luxor, Parker, ITCs - Wills Lifestyle • Wrote insightful creative briefs that lead to outstanding creative work • Managed hi-budget Intl. shoots with leading photographers/stylists for season campaign launches • Repositioned 'Wills Lifestyle' from a wardrobe brand to sub brands • Brand collaterals development: Brochure designs/print ads/visual merchandising/Outdoor

Highlights: • Key accounts: Spice Telecom, Hotspot, Common Wealth Games, World Bank • Provided activation ideas 'Shera ke Sher' for promoting CWG games • Played a key role in managing: o Tactical & brand campaigns for Hotspot o Idea led AVs for sponsorships for commonwealth games o Launched sanitation campaign 'Chuno Sochalaya, Chuno Izzat'for World Bank (TVC, Print, BTL collaterals: flipbooks, board games, posters)