Wendy Roman: Independent Account Executive

Qualified and attained new retail, industrial and emerging food service markets in the Los Angeles area.Developed relationships and networked with industry leads for specialized pop up events. Maintained culinary and industry knowledge to maximize rapport and build strong customer relationships. Responsible for providing samples tailored to end user needs. Maintained up to date knowledge on new and existing products. Analyzed sales to identify cost saving opportunities. Attended national Market Trade Shows as needed year-round. WORK HISTORY

Leader in developing new business while growing profits and properly qualifying new and exciting clients across all levels of service. Five million in projected revenue with high profile clients like various teams in the NFL, MLS, ESPN. Effective presenter with a strong ability to persuade towards the best company objective. Creative initiative to drive innovative solutions and business towards new verticals and implantations previously undiscovered. Responsible for motivating, evaluating, developing group/department to meet our sales objective. Directly contributes to development of tactical and annual operating plans, defining goals and objectives for the group. Subject matter expert leveraging a strategic group effort to appropriately identify the best value add in accordance to business capabilities.

Responsible for developing and managing sales and marketing goals that are in accordance to the set quarterly budget. Plans and oversees advertising and promotion activities including print, co-branded material, online, electronic media, and tech conferences. Establishes and maintains relationships with industry influencers and key strategic partners. Responsible for directs sales and forecasting activities and sets performance goals accordingly. Key representative at company trade shows promoting products and generating leads. Responsible for coordinating monthly meetings with key clients and assisting other sales representative with maintaining relationships, negotiating price points and closing deals. Liaison between sales department and other sales related units.

Developed communications structure on new product line, Marketing Emails, Social media feeds, Ads, Look Books, Line Sheets that maintained true to our business objective and company strategy. Responsive liaison between sales, production and design team. Independently traveled to all major trade shows supporting sales relationship with distributors and direct consumers. Developed weekly reports and KPIs by leveraging historical data against new business. Created operational KPIs and organized various monthly online flash site sales. Analyzed trend reports as a key role in all merchandising meetings. Stylist during editorial and commercial photo shoots (seasonal look book, marketing projects, and social media).Key leadership role in customer service development and new office implementations. Coordinated with Ops team to deliver new sales samples to international distributors and domestic sales team. Maintained knowledge base in key areas such as, fashion design, emerging style trends, and sales data on new styles to ensure market share and future sales projections. Other duties included but not limited to developing customer service program and part time in house fit model.

Managed the daily execution of various projects simultaneously in accordance with new and changing industry regulations. Generated weekly reports such as account specific key performance indicators, standard operating procedures, new work instructions and quarterly business reviews. Conducted several training presentations and daily staff meetings. Prioritized critical issues for root cause analysis ensuring resolution. Responsible for providing project quotes and cost confinement analysis. Key advocate for implementing new procedures to improve work flow while increasing productivity. Structured leadership role in team development and daily operations, focused on maintaining a group objective for continuous improvement while promoting a fiscally conservative culture. Other logistic duties included but were not limited to routing, shipment tracking, inbound and outbound receiving, system control, quality control, data entry, invoice corrections and account payables.