Yadira Rodriguez: Integrated Marketing Director in Long Beach, CA

Entravision is a global ad-tech, media, and marketing solutions company offering consumer engagement products through a dynamic range of digital, e-commerce, and media options in over 40 countries across 5 continents, using state-of-the-art and proprietary programmatic advertising technologies. The US Media division owns and operates 43 radio & 49 television multicultural stations in 26 markets/9 states, and offers advertising solutions for TV, Radio, DOOH, CTV/OTT, Digital Audio, Branded Content, Social Media, Experiential and Influencer Marketing. • B2B2C Business Model • Creatively lead and produce client marketing campaigns through storytelling and ideation that must drive revenue growth and prove clients’ success • Conceptualize ideas and strategies leveraging multichannel marketing platforms • Sales enabling, training, and build top-notch sales/marketing tools • Manage the Brand Strategy to enhance the company’s image, brand and position • Responsible for executing client-facing communications, such as eBlasts, ad placements, and organic social media strategy • Cross-collaborate with other departments and effectively communicate, articulate the vision, and provide creative direction for projects: Content, Design, Video, Analytics, Insights, Research, and Sales • Tactically leverage alliance marketing partnerships with sports organizations such as NFL, FIFA and MLS with SMBs, consumer goods giants, and retailers, in conjunction with Influencers • Produce webinars and "immersive experience" client engagement events • Designed the wireframe and write copy of the US Media website to ensure our clients/prospects gain an in-depth understanding of our products/services for a positive user experience

Dealership business model. (Franchise/Channel Partner Distributor) • Support 27 locations/15 markets in 5 states, stretching from the borders of Mexico to Canada • B2B Lifecycle Marketing--responsible for developing strategies that focus on the entire customer journey through print and online • Product Management--work closely with the manufacturer to align our go-to-market strategies and lifecycle roadmap • Plan and execute customer engagement events • In charge of inbound and outbound lead generation strategies to increase market share • Manage a $1.2 million annual budget and CoOp program • Write blog articles, company announcements and press releases; as well as Managing Editor of our company newsletter. •Develop strategy, positioning and narrative of our dealer brand • Manage external agency resources and freelance designers • Showrooms' visual merchandising manager

Now Insight Enterprises -- A channel partner distributor of IT equipment for B2B, Gov, and D2C Proprietary Online Retail D2C Channels: TigerDirect, PCMall.com and MacMall.com • Support 43 locations in the US and Canada, coast-to-coast • Execute demand-gen marketing strategies • Drive ecommerce end user product merchandising • Manage a $500,000 quarterly budget and CoOp program • Plan and execute client and employee engagement events • Product Management of Printers, PCs, Enterprise Products and HPE Cloud (SaaS); work closely with the manufacturer to align our go-to-market strategies and lifecycle roadmap • B2B and D2C Lifecycle Marketing--responsible for developing strategies that focus on the entire customer journey

Worked independently for multiple companies and industries, such as: a Marketing & Events Planning Agency, Pastry & Gourmet Foods, Architecture, Interior Design, Advertising Agency, CPG Manufacturer, Fashion and Automotive in various marketing & creative project management roles. Sample companies I freelanced for: • The Chefs Warehouse - Gourmet foods, pastry and restaurant supply distributor. • Del Rey Marketing - Experiential and events marketing agency • Pearlworks Inc - Architectural ornamentation and interior design company • Hampton Products - CPG manufacturer who license and white label their products according to major carriers and retailers' brands--such as Walmart, Sears, ACE Hardware, Orchard Supply Hardware, Home Depot and Lowes

Now Wheel Pros, LLC -- Major off-road parts, aftermarket accessories and nitro & electric RC Toys distributor. Plus, manufacturer of proprietary brands; through an omnichannel of eCommerce, catalog mail-order, brick-&-mortar retail locations, and B2B for re-sellers. Print and ecommerce project management and coordination involving art direction, graphic design, retail stores’ visual merchandising, photoshoots, event planning, and copy writing.

Now Quinn Company -- Dealership business model. (Franchise/Channel Partner Distributor) Campaigns strategy execution with support of implementation, print and web project management involving art direction, graphic design, showrooms’ visual merchandising, photoshoots, event planning, and copy writing.

Now My Code--a leading media company Own daily the design and layout of the Entertainment section (Covers and Interiors).

Campaigns strategy execution with implementation support. Plus provide graphic design, maintain customer profiles & databases; and trade show management which included personnel travel & shipping arrangements.